by Jack Loechner on Aug 17, 6:15 AM
onsumers around the globe are tuning in to digital video in increasing numbers. In April, 2016, a report from Nielsen showed 65% of internet users worldwide watched some type of video-on-demand (VOD), including both short-form and long-form content.
by Jack Loechner on Aug 16, 6:15 AM
Half of consumers purchase more from retailers that use their interests and purchase behavior to personalize their experience. Furthermore, 53% of consumers said they spend more with brands that make website product recommendations based on browsing or buying behaviors.
by Jack Loechner on Aug 15, 6:15 AM
The overall confidence in the sustainability of the local and regional newspaper industry has remained virtually unchanged from last year. However, 33% of publishers believe that the industry is getting better.
by Jack Loechner on Aug 12, 6:15 AM
While digital innovation is a critical element in addressing and anticipating client needs and improving profitability, it's just as vital to deliver on the non-digital fronts as well, especially when customers expect a personalized experience.
by Jack Loechner on Aug 11, 6:15 AM
Empowered consumers fuel the age of the customer, but they now have more choices, richer resources, and higher demands than in the past. It is a measurable trend.
by Jack Loechner on Aug 10, 6:15 AM
Mobile messaging with businesses is quite mainstream, with 65% of mobile users surveyed having communicated with businesses via messaging app, and 76% having done so via SMS.
by Jack Loechner on Aug 9, 6:15 AM
Consumers still prefer to purchase products on desktops and laptops rather than on smartphones and tablets, as 3 out of 4 respondents have indicated.
by Jack Loechner on Aug 8, 6:15 AM
Enterprises typically use social media to increase website traffic, enhance their brand image, and target their audience and influencers, but, they also indicate that they struggle to develop a robust social media strategy, track results, and keep up with platform changes.
by Jack Loechner on Aug 5, 6:15 AM
Former strategy and innovation executive, Kim Garretson, shares data from a frequent shoppers study by e-tailing on consumer holiday shopping behaviors in 2015, alerting retailers to consumer responses in planning for the upcoming season.
by Jack Loechner on Aug 4, 6:15 AM
According to a study by Edelman entitled "The Earned Brand," presented by Marketing Charts, brands are failing consumers' expectations when it comes to purpose and engagement.