A shift from offline to digital marketing spend, combined with the ubiquity of mobile, is increasing calls to businesses at an upward clip.

47% of the practitioners surveyed said people-based marketing was extremely important, followed by the ability to identify users across channels and devices (44%) and using real-time data for in-the-moment marketing (40%).

92% of Hispanic consumers use coupons (vs. 90% of all consumers) and over 80% decide where to shop based on those print and digital offers.