Mobile commerce is now mainstream, no longer an afterthought. According to global retail leaders, reported by Katie Evans, Internet Mobile Editor, the 2017 Mobile 500 are reaping the benefits of mobile, and are projected to grow their mobile sales 53.4% to roughly $220.4 billion this year. Top players in the Mobile 500 are experimenting with new technologies that can transform commerce.
Mobile 500 Sales
Source: Internet Retailer 2017 Mobile 500, August 2016
The largest mobile commerce players in the world, those ranked in the just-released 2017 Mobile 500, will grow their sales from mobile devices 53.4% as they recognize that Mobile is just as important, or more than, desktop.
That comes after a big year in 2015, when U.S. mobile commerce sales grew 56.2% to $49.2 billion in 2015, according to web measurement firm comScore Inc. That’s nearly four times as fast as the 14.6% growth in total U.S. e-commerce sales as measured by the U.S. Department of Commerce, shows the report. What’s more, smartphone shopping searches on Google have increased by 30% in the last year, Google Inc. says. And Google said last spring that mobile searches with local intent, those that include a ZIP code or words like “near me,” have doubled in the past year.
With solid-performing mobile channels in place, the top players in the Mobile 500 are exploring new ways to reach mobile shoppers. They are investigating new design techniques to make good mobile sites great. And the most forward-thinking are experimenting with new mobile technologies that can transform commerce as we know it.
These leaders in the 2017 Mobile 500 are testing the early capabilities of bots and artificial intelligence, and sampling a fresh and growing crop of mobile tools offered by Google and Facebook. Some also are investing in creative and sophisticated mobile marketing programs that appeal to global mobile shoppers to boost international mobile sales, says the report. The new, completely updated data and analysis of the 2017, edition is available in a 59-page PDF, or the fully customizable online database version available through Top500Guide.com.
The 2017 Mobile 500 Report includes:
The retailers in the Mobile 500 are the next generation of mobile retailers, and online retailers can learn from their pioneering examples that are fully explored in the 2017 Mobile 500, concludes the report.
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