In a survey of 125 marketing executives recently, Patrick Marketing Group finds that 50% of US marketing executives expect their spending on seminars and events to increase in 2004 over this year, as reported by eMarketer. The report finds that 48% plan to spend more on electronic advertising next year and 40% say they will spend more on online marketing, while 29% say they will spend on keyword purchases next year.
Planned Spending By US Marketers for 2004 (% of respondents)
|Vehicle||Increase vs. 2003||Decrease vs 2003||No change|
|Seminars and events||50%||9%||41%|
|Other online mktg||40%||4%||56%|
The Patrick Marketing study also notes that while 42% of respondents say online marketing is a critical aspect of their business, 20% deem online marketing "not relevant."
Role of Online Marketing in Current Plans (% of respondents)
In June of this year, WebTrends and iProspect found that paid search campaigns were a significant part of the marketing mix for 25% of US marketers, while 35% were evaluating the option.
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