Share of Awareness Comparison Between Online Video and TV (% of Global marketers)
“For same investment can you achieve better share of awareness and/or engagement with online video than you can with TV?”)
Source: AOL Be On, June 2013
According to the study, 73% of respondents said online video spend had increased over the last 12 months. TV and display were cited as the two main sources where budget has been taken. Of those
surveyed, 84% believe the Internet is fundamentally becoming a rich brand medium with engaging interactive opportunities to connect with consumers.
Other key findings include:
When planning a new online video campaign, respondents to the AOL survey indicated that targeting (87%), reach (85%), content (81%), and price (80%) are the most important factors. Better audience targeting (73%) and measurement (67%) were the top reasons given for increasing spend in the future.
René Rechtman, SVP AOL Networks International, concludes that "... branded content
has become an important part of global advertising strategies... content drives engagement and conversation online... brands want to tell their story... “
For additional information, please visit AOL here.