According to a new study by the Chief Marketing Officer (CMO) Council and NetLine, only 9% of business buyers approve vendor papers for the value and trustworthiness of their online content, while 67% rate content produced by professional organizations as more usable and relevant. Industry white papers are valued most by 50% of the respondents.
Online retail growth continues to significantly outpace that of overall retail, making a competitive online shopping experience essential for retailers seeking to capture their share of the thriving e-commerce market.
According to a recent Burst Media survey, social media prompts in digital and TV ads are effective in driving interaction with social platforms. Among respondents who recall social media prompts in advertising, digital ads (61.0%) and television ads (58.7%) are the most effective at driving interaction with a brand's social platforms such as Facebook, Twitter and Instagram.
In a recent study by GroupM Next, with Compete, among more than 168,000 purchases of consumer electronics, 48% of all purchases studied were heavily influenced by digital media and advertising.
According to the annual World Press Trends survey of the World Association of Newspapers and News Publishers released last week, print newspaper circulations continued to rise in Asia and decline in mature markets in the West, while digital advances have increased the audience for newspaper content as never before.
Recent trends in U.S. retail suggest that shopping is becoming America's favorite pastime, not baseball, says a new Nielsen study, Brick by Brick: The State of the Shopping Center report. Despite the boom in e-commerce, U.S. consumers do most of their shopping at physical stores.
According to a new forecast from the IDC) Worldwide Quarterly Tablet Tracker, tablet shipments are expected to grow 58.7% year over year in 2013 reaching 229.3 million units, up from 144.5 million units last year. The study predicts tablet shipments will exceed those of portable PCs this year, as the slumping PC market is expected to see negative growth for the second consecutive year.
According to a recent PewResearch study about teens' privacy management on social media sites, they share a wide range of information about themselves on social media sites, but few teens embrace a fully public approach to social media. They restrict and prune their profiles, and their patterns of reputation management on social media vary greatly according to their gender and network size.
According to results from a report by the MediaSchool Group, 70% of respondents believe that in 10 years the marketing landscape will be dominated by content marketing and PR thinking. At that time, advertising's job will be mostly to entertain rather than sell.
According to the 2013 U.S. Mobile Path-to-Purchase Study by Telmetrics and xAd, of consumers searching for local products and services, 45% tap mobile devices first, while 49% use PC/Online as their primary media resource. Although 54% of all mobile users (including smartphone and tablet) indicated usage of additional media sources to aid in their purchase decision, 46% exclusively used mobile as their default/primary research tool.