Vincent Peyrègne, CEO of WAN-IFRA, presenting to more than 1,500 publishers, chief editors and other delegates at the combined World Newspaper Congress in Bangkok, said “... newspapers reach a vast number of readers in print, online and mobile... (while) advertising engagement in print keeps performing well... and improves in many countries... newspaper professionals understand... benefits offered by the digital world to improve the quality of their conversation with communities, identify (expansion in) new territories, help reduce the complexity of the world, and increase the trust of their audience...”
Mr Peyrègne addressed the basic challenge to the news business, “... an opportunity to come back to our core mission and values: empowering free citizens by providing them with the news and information necessary to make informed decisions in society... ”
The data, compiled in an annual report to all WAN-IFRA members, and through subscription to the World Press Trends interactive database, showed that:
Showing regional circulation data, the study found that circulation declined over one year by:
In the same period, circulation increased
Newspaper advertising revenues declined 2% globally in 2012 from a year earlier, and 22%since 2008. The five-year decline was driven primarily by newspaper advertising declines in the United States, the world’s largest advertising market. Print advertising fell 42% in the United States over five years, accounting for nearly three-quarters of the global loss in newspaper advertising.
The decline in US newspaper advertising revenues reflects the US publishers’ traditionally high dependence on classified advertising, says the report. An estimated 80% of classified is now digital. Though much of it is among ‘pure players’ that are owned by publishers, that revenue is not reflected in industry statistics.
The report also shows that
In the United States, 27% of newspaper company revenues now come from non- traditional sources:
For the first time, World Press Trends includes definitive readership data on the Middle East. Readership varies enormously, ranging from 5% of people in Iraq to 70% in the United Arab Emirates and Kuwait.
Finally, WAN-IFRA reports a direct correlation between newspaper success and their appeal to female readers. As readership levels rise, so too does the ratio of female to male readers. In Iraq, one third of readers are women, compared to Kuwait where more women read newspapers than men.
For additional information from the World Association of Newspapers and News Publishers, please visit here.