eBay Leads The Way For Auto Online Users A deeper look at Online auto viewers and advertisers, including demographics, ad sizes, styles and delivery.
Top 10 Online Automotive Destinations Week ending June
11, 2006 US, Home and Work |
Brand or Channel | Unique Audience (000) | Active Reach (%) |
eBay Motors | 5,404 | 4.05 |
MSN Autos |
1,659 | 1.24 |
AOL Auto | 1,451 | 1.09 |
Kelley Blue Book | 1,363 | 1.02 |
AutoTrader.com |
1,318 | 0.99 |
Edmunds.com^ | 1,127 | 0.84 |
Primedia Automotive Network | 1,094 | 0.82 |
AAA |
1,062 | 0.8 |
Ford^ | 696 | 0.52 |
Jumpstart Automotive Media | 661 | 0.49 |
Source: Nielsen//NetRatings NetView |
Demographic Data for Automotive CategoryMonth of May 2006 US, Home and Work |
| Target | Unique Audience (000) | Unique Composition (%) |
Total | | 51,394 | 100 |
Male | | 28,882 | 56.2 |
Female | | 22,512 | 43.8 |
Age | 2 - 11 | 801 | 1.56 |
| 12 - 17 | 2,941 | 5.72 |
| 18 - 24 | 2,842 | 5.53 |
| 25 - 34
| 7,678 | 14.94 |
| 35 - 49 | 18,776 | 36.53 |
| 45+ | 25,243 | 49.12 |
| 55+ | 11,750 | 22.86 |
| 65+ | 4,147 |
8.07 |
HH Income | $ 0 - 24999 | 2,722 | 5.3 |
| $ 25000 - 49999 | 11,282 | 21.95 |
| $ 50000 - 74999 | 13,795 | 26.84 |
| $ 75000 - 99999 | 10,017 | 19.49 |
| $ 100000 - 149999 | 8,628 | 16.79 |
| $
150000+ | 4,167 | 8.11
|
| No Response | 782 | 1.52 |
Source: Nielsen//NetRatings NetView |
Data on the Automotive IndustryWeek ending June
11, 2006 US, Home and Work
Top 20 Advertisers |
| Impressions
(000) | Share of all Impressions |
General Motors Corporation | 122,799 | 23.7%
|
Toyota Motor Corporation | 90,544 | 17.5% |
DaimlerChrysler Corporation | 70,644 | 13.6% |
Ford Motor Company | 50,956 | 9.8% |
Suzuki Motor Corporation | 17,838 | 3.4% |
Nissan Motor Co., Ltd. | 15,871 | 3.1%
|
Volkswagen AG | 15,584 | 3.0% |
Honda Motor Co., Ltd. | 15,077 | 2.9% |
Mazda Motor Corporation | 14,141 | 2.7% |
Hyundai Motor Company | 8,143 | 1.6% |
BMW AG | 5,556 | 1.1% |
Toyota of Orlando | 4,555 | 0.9% |
Yamaha Motor Corporation, Ltd. | 4,437 | 0.9% |
Kia Motors Corporation | 3,680 | 0.7% |
Bob Dance Automotive | 2,652 | 0.5% |
AutoNation, Inc. | 2,531 | 0.5% |
Bombardier | 2,275 | 0.4% |
CarMax, Inc. | 2,080 | 0.4% |
Harley-Davidson, Inc. | 2,007 | 0.4%
|
Deere & Company | 1,997 | 0.4% |
Total | 517,672 | 100.0% |
Source: Nielsen//NetRatings AdRelevance |
Top Ad Sizes |
| Dimensions | Impressions (000) | Share of all Impressions |
Leaderboard | (728x90) | 172,015 |
33.2% |
Medium Rectangle | (300x250)
| 91,225 | 17.6% |
Wide Skyscraper | (160x600) | 69,730 | 13.5% |
Rectangle | (180x150) | 45,346 | 8.8% |
Button #1 | (120x90) | 24,548 | 4.7% |
Non-Standard Dimension | | 22,618 | 4.4%
|
Button #2 | (120x60) | 17,206 | 3.3% |
Unspecified | |
16,892 | 3.3% |
Large Rectangle
| (336x280) | 13,397 | 2.6% |
Full Banner | (468x60) | 13,107 |
2.5% |
Micro Bar | (88x31) | 10,767 | 2.1% |
Half Banner | (234x60) | 6,677 | 1.3% |
Skyscraper | (120x600) | 5,981 | 1.2% |
Vertical Banner | (120x240) | 3,866 | 0.7% |
Square Button |
(125x125) | 1,842 | 0.4% |
Square | (250x250) | 1,337 | 0.3% |
Vertical Rectangle | (240x400) | 1,076 | 0.2% |
Total | | 517,630 | 100.0% |
Source: Nielsen//NetRatings AdRelevance |
Ad Delivery
Types |
| Impressions (000) | Share of all Impressions |
Inline | 506,505 | 97.9% |
Pop-Up | 8,385 | 1.6% |
Floating/Overlay | 1,041 |
0.2% |
Interstitial | 1,030 | 0.2% |
Pop-Under |
667 | 0.1% |
Total | 517,628 | 100.0% |
Source: Nielsen//NetRatings AdRelevance |
Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages
accessible via the World Wide Web and not within AOL's proprietary service.