According to a new eMarketer study, the social network Snapchat is expected to generate more than $360 million in worldwide revenue this year, with that figure jumping more than 150% to nearly $1 billion by next year.
According to a new study from Yesmail, with data from almost 7 billion emails deployed in Q2 2016 to identify the best day for email sends, marketers need to consider a number of factors including industry, conversion rates, engagement metrics and more. But determining THE day of the week for major email deployments is not as black-and-white as many marketers think.
According to an AdRoll survey of a thousand US marketers across industries, this year marketers are thinking mobile first, despite persistent challenges.
Overall satisfaction with paid streaming video service is highest among customers who subscribe to a traditional cable/satellite service in addition to streaming video service (cord stackers,) according to the J.D. Power 2016 Streaming Video Satisfaction Study.
Hispanics are a rapidly growing influence in the US. The Hispanic population is expected to reach almost one-quarter (24%) of the total US population by 2040, and the study looks into the media habits of this all-important group, says the report.
Completion rates were better with larger screens and longer content. In Q1 2016, completion rates for US digital video ads on over-the-top (OTT) devices such as connected TVs were 93%, compared with 78% for smartphones and rates in between for tablets and desktops.
U.S. marketers reported record levels of confidence in the practice of data-driven marketing (DDM) and its prospects for growth following the second quarter of 2016, even as they signaled that the revenues generated by their data-driven efforts grew at slower pace.
Spending is up from last month and so is consumer confidence, but small business owners' sentiment is down.
The number of adult mobile coupon users in the US rose nearly 18% to 92.6 million in 2015. By the end of 2016, mobile coupon users will increase by 11% to 104 million in the US.
Consumer demand for product transparency is on the rise, and brands that fulfill this demand by providing comprehensive product information are poised to grow market share and revenue. Nearly 90% of consumers say transparency is important to them.