by Jack Loechner on Sep 16, 6:15 AM
According to a new eMarketer study, the social network Snapchat is expected to generate more than $360 million in worldwide revenue this year, with that figure jumping more than 150% to nearly $1 billion by next year.
by Jack Loechner on Sep 15, 6:15 AM
According to a new study from Yesmail, with data from almost 7 billion emails deployed in Q2 2016 to identify the best day for email sends, marketers need to consider a number of factors including industry, conversion rates, engagement metrics and more. But determining THE day of the week for major email deployments is not as black-and-white as many marketers think.
by Jack Loechner on Sep 14, 6:15 AM
According to an AdRoll survey of a thousand US marketers across industries, this year marketers are thinking mobile first, despite persistent challenges.
by Jack Loechner on Sep 13, 6:15 AM
Overall satisfaction with paid streaming video service is highest among customers who subscribe to a traditional cable/satellite service in addition to streaming video service (cord stackers,) according to the J.D. Power 2016 Streaming Video Satisfaction Study.
by Jack Loechner on Sep 12, 6:15 AM
Hispanics are a rapidly growing influence in the US. The Hispanic population is expected to reach almost one-quarter (24%) of the total US population by 2040, and the study looks into the media habits of this all-important group, says the report.
by Jack Loechner on Sep 9, 6:15 AM
Completion rates were better with larger screens and longer content. In Q1 2016, completion rates for US digital video ads on over-the-top (OTT) devices such as connected TVs were 93%, compared with 78% for smartphones and rates in between for tablets and desktops.
by Jack Loechner on Sep 8, 6:15 AM
U.S. marketers reported record levels of confidence in the practice of data-driven marketing (DDM) and its prospects for growth following the second quarter of 2016, even as they signaled that the revenues generated by their data-driven efforts grew at slower pace.
by Jack Loechner on Sep 7, 6:15 AM
Spending is up from last month and so is consumer confidence, but small business owners' sentiment is down.
by Jack Loechner on Sep 6, 6:15 AM
The number of adult mobile coupon users in the US rose nearly 18% to 92.6 million in 2015. By the end of 2016, mobile coupon users will increase by 11% to 104 million in the US.
by Jack Loechner on Sep 5, 6:15 AM
Consumer demand for product transparency is on the rise, and brands that fulfill this demand by providing comprehensive product information are poised to grow market share and revenue. Nearly 90% of consumers say transparency is important to them.