• by June 25, 2001

Coming To A Newstand Near You

According to a recent issue of The New Single Copy magazine, the most current retail class of trade breakout indicates that the three largest categories of sales outlets - Supermarkets, Discount Stores, and Bookstores - all increased their market share of magazine sales during last year. Here's the most current distribution lineup for magazine sales (thanks to one of our alert readers for spotting the data):

% of Total Magazine Retail Sales by Channel

  +--------------------+--------+--------+   |
|  2000  |  1999  |   +--------------------+--------+--------+   | Supermarkets       | 45.10% | 43.91% |  | Discount Stores    | 16.21  | 14.72  |   | Drugstores         |  8.95  |  8.96  |   |
Convenience Stores |  5.45  |  6.63  |   | Bookstores         | 10.51  |  9.72  |   | Terminals          |  5.75  |  4.61  |   | Newsstands         |  3.60  |  4.58  |   | Miscellaneous      |  4.43
|  6.85  |   +--------------------+--------+--------+  

Total 2000 sales - $4,431,574,634

You can read more here.