According to the Market intelligence agency Mintel, while brand awareness rises to the top of factors driving purchase among overall beer drinkers, craft beer drinkers are more discerning and most likely to say that beer style, such as an IPA or stout , is important in product selection.
According to a new study from the Local Search Association, titled The Mobile Fanatics - How Mobile is Transforming Local Shopping, 60% of US adults now typically choose smartphones or tablets over PCs to find information before buying products and services offline.
From a survey by Fluent of more than 5,000 American adults to discover how they used their smartphones over the last 12 months, more than half of Android users and over 60% of iPhone users reported making at least one purchase on their smartphones last year.
According to a new report from Media Matters, and a compilation from season-by-season data in TV Dimensions 2015 from TV Dimensions, over the past 25 seasons, advertisers have invested $307 billion in TV's upfront, but the pace of spending growth has declined dramatically in recent years.
2014 ushered in a wave of major changes in retailing that will continue to shape commerce in the years ahead. Yet, many of the big stories and trends all come back to one core takeaway finds a new Walker Sands study: technology continues to shape the future of retail.
According to an analysis of the Videology Group report Fourth Quarter U.S. Video Market At-A-Glance, 94% of U.S. advertisers ran video campaigns with some form of advanced ad targeting, using data to reach intended consumers based on attributes beyond age and gender demographics.
According to a survey by Ipsos among a representative sample of US primary grocery shoppers to understand shopper behavior, shopping for groceries at only one store is the exception rather than the rule. When shoppers have more than one store in their repertoire set, the stores are likely to be complementary (different stores are viewed as stronger in certain categories) rather than substitutable
The radio industry will crack the half-billion-dollar mark in digital advertising in 2015 for the first time, growing revenues 18%.
Netflix streaming has increased 350% during the last 10 quarters, growing from two billion hours in Q4, 2011 to seven billion hours as of Q2 2014.
... 59% of companies surveyed currently use marketing automation to some extent. 45% of all companies surveyed, say the most challenging obstacle to marketing automation success is the lack of an effective strategy.