- Slightly More Green From Black Friday Shoppers
Research Brief, Jack Loechner - Monday, November 19, 2007
A recent Maritz Poll found that 37 percent of respondents plan ...
- More Than Half of Online Financial News Readers Are Over 45
Research Brief, Jack Loechner - Friday, November 16, 2007
A drill down into Online financial news and information sites in t ...
- Measurement Seen As Hurdle to Ad Spend On Emerging Media
Research Brief, Jack Loechner - Thursday, November 15, 2007
According to a survey by Gundersen Partners among 377 marketing and gener ...
- Social Networkers Are Also Heavy Technology Users
Research Brief, Jack Loechner - Wednesday, November 14, 2007
Ipsos Insight's newest report, PROFILE: Social Networker, identifies key differences in behavi ...
- Gifts Cards A Phenom in The Hispanic Market
Research Brief, Jack Loechner - Tuesday, November 13, 2007
According to Comdata Stored Value Solutions fifth annual gift card survey ...
- Consumers Prefer To Buy From Companies That Reflect Their Values
Research Brief, Jack Loechner - Monday, November 12, 2007
According to the inaugural BBMG Conscious Consumer Report, nearly nine in t ...
- Radio On The Web Making Gains
Research Brief, Jack Loechner - Friday, November 9, 2007
According to The Media Audit, their study conducted between fall 2006 throu ...
- Seniors Want to "Age In Place," And Want Technology To Help
Research Brief, Jack Loechner - Thursday, November 8, 2007
According to a new research study by Clarity and The EAR Foundatio ...
- Journalists Consistent in Their Online Use and Preferences
Research Brief, Jack Loechner - Wednesday, November 7, 2007
According to the Arketi Group 2007 Web Watch Survey, 84 percent ...
- Mobile Users Want Internet, Maps, And Local Search
Research Brief, Jack Loechner - Tuesday, November 6, 2007
According to a new mobile consumer study conducted by The Kelsey Gro ...
- Cash Flow Improves, Confidence Falls For Small Business Owners
Research Brief, Jack Loechner - Monday, November 5, 2007
According to the Discover Small Business Watch, reports the DMA, economic confiden ...
- Consumers Staying Tuned to TV's, But Some Pick Online
Research Brief, Jack Loechner - Friday, November 2, 2007
The Nielsen Company reported that television tuning during the 2006-2007 television ye ...
- Conservative Shopping Expected For The Holidays
Research Brief, Jack Loechner - Thursday, November 1, 2007
According to NRF's 2007 Holiday Consumer Intentions and Actions Survey, conducted ...
- Social Media and Conversational Marketing Portends Revamp of Marketing P's
Research Brief, Jack Loechner - Wednesday, October 31, 2007
According to New Study by TWI Surveys, Inc. on Behalf of Socie ...
- The Iron Belt Wraps Around Domestic-Only Auto Owners
Research Brief, Jack Loechner - Tuesday, October 30, 2007
A newly released 88-Market national report from The Media Audit, analyzing automobi ...
- Catch A Commercial At The Movies
Research Brief, Jack Loechner - Monday, October 29, 2007
According to the Cinema Advertising Council's just-released report, cinema advertising industry revenu ...
- All Channels Lead To The Consumer
Research Brief, Jack Loechner - Friday, October 26, 2007
According to a new Forrester Research report released at the Forrester Consum ...
- Cumulative Media Drive Purchase Intent
Research Brief, Jack Loechner - Thursday, October 25, 2007
A new guide from Magazine Publishers of America announced by Ellen Oppenhei ...
- Advergaming
Research Brief, Jack Loechner - Wednesday, October 24, 2007
The Interactive Advertising Bureau, in association with the Games Committee, has introduc ...
- Heavy Social Network Visitors Also Prefer Leisure Retail Sites
Research Brief, Jack Loechner - Tuesday, October 23, 2007
A recent comScore study shows that heavy U.S. visitors to social networki ...
- Consumer Online Reviews Strongly Influence Purchase Decisions
Research Brief, Jack Loechner - Monday, October 22, 2007
According to a recent survey by Deloitte's Consumer Products group, consumers a ...
- Who's Watching Sports Online?
Research Brief, Jack Loechner - Friday, October 19, 2007
A deeper look at the demographics of sports watchers, their online destination ...
- Boomers Vote And Play The Lottery
Research Brief, Jack Loechner - Thursday, October 18, 2007
According to the Mediamark Research BoomerView study, 55% of Baby Boomers (consume ...
- Organic Food Consumers Also Big on Wine and Imported Beer
Research Brief, Jack Loechner - Wednesday, October 17, 2007
According to a recent analysis from Scarborough Research, the West Coast ...
- Navigation Tops Downloadable Mobile Apps
Research Brief, Jack Loechner - Tuesday, October 16, 2007
According to the latest Telephia research, location-based services (LBS) such as navigatio ...
- Wishy Washy Consumer Expectations, Except "Gas Will Go Up"
Research Brief, Jack Loechner - Monday, October 15, 2007
As of October 9th, the BIGresearch Consumer Intentions & Actions Survey not ...
- 95% of TV Viewing Live Even With a DVR in Every 5th Household
Research Brief, Jack Loechner - Friday, October 12, 2007
New consumer research from Leichtman Research Group shows that one in eve ...
- Cool Not As Important As Connected For Teens With Cell Phones
Research Brief, Jack Loechner - Thursday, October 11, 2007
Mobile Online Testing Exchange and eCRUSH, releasing research insight into the w ...
- A "Welcome" Message Keeps 'Em Coming Back
Research Brief, Jack Loechner - Wednesday, October 10, 2007
The Email Experience Council and the Direct Marketing Association announced the relea ...
- 630 Thousand Execs Control 2/3 of the US Workforce
Research Brief, Jack Loechner - Tuesday, October 9, 2007
According to a new survey carried out by Ipsos Media, America's seni ...