Catch A Commercial At The Movies
According to the Cinema Advertising Council's just-released report, cinema advertising industry revenues among CAC members grew 15% to $455.7 million in 2006. CAC members account for more than 81% of US movie screens, according to the organization.
The report includes revenue data for both on-screen cinema advertising, including commercials airing in advance of movie previews and the feature presentation, and off-screen revenues, including those derived from audio programming, sampling, special events, concession-based promotions and lobby-based promotions.
According to the report:
Cinema Advertising Revenue(Million Dollars) | ||
Year | Member Revenue | % Growth Y/Y |
2002 | $185.8 Mil |
|
2003 | 273.0 | 47% |
2004 | 367.5 | 35 |
2005 | 394.8 | 7 |
2006 | 455.7 | 15 |
Source: Cinema Advertising Council, October 2007 |
Note: The CAC no longer estimates revenue for non-members or for beverage category advertising.
Other key findings according to the report:
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