- Matures Are Prolific E-Mailers, Online Shoppers
Research Brief, Jack Loechner - Thursday, November 19, 2009
Findings from the CTAM Pulse report, that includes data from the Li ...
- Recession's Lasting Effects on Consumers
Research Brief, Jack Loechner - Wednesday, November 18, 2009
A new study, entitled "Marketing to the Post-Recession Consumers," by Decitica, address ...
- Endorsements Are A Mixed Bag
Research Brief, Jack Loechner - Tuesday, November 17, 2009
According to the findings of a new Adweek Media/ Harris Poll, looki ...
- Product Recommendations Come From Friends, Not Networks
Research Brief, Jack Loechner - Monday, November 16, 2009
According to recent findings from MomConnection, The Parenting Group's research panel ...
- PR Pros Split; Riding Both Horses
Research Brief, Jack Loechner - Friday, November 13, 2009
According to recent poll of corporate communicators conducted by Ragan Communications a ...
- Like, Totally Wired
Research Brief, Jack Loechner - Thursday, November 12, 2009
According to findings from Alloy Media + Marketing's 9th annual College Explor ...
- Global Consumers Support "Good Cause" Companies
Research Brief, Jack Loechner - Wednesday, November 11, 2009
According to new findings from the 3rd annual Edelman Consumer Study, 5 ...
- Newspaper Execs And Readers View Online News Availability Differently
Research Brief, Jack Loechner - Tuesday, November 10, 2009
American Press Institute, with ITZ Publishing and Belden Interactive, recently published initi ...
- Radio Dominant Audio Device
Research Brief, Jack Loechner - Monday, November 9, 2009
According to a Nielsen analysis of a media study conducted by t ...
- Twittering To Keep Current
Research Brief, Jack Loechner - Friday, November 6, 2009
Some 19% of internet users now say they use Twitter or anoth ...
- Consumers Brown Bagging, Drinking Tap Water, Saving Money
Research Brief, Jack Loechner - Thursday, November 5, 2009
A new Harris Poll finds that more than half of all adul ...
- Social Media Retail Ads Offer Online Holiday Shopping Incentives
Research Brief, Jack Loechner - Wednesday, November 4, 2009
According to results of Shop.org's eHoliday Study, conducted by BIGresearch, 47.1% ...
- Consumers Need More Green Awareness
Research Brief, Jack Loechner - Tuesday, November 3, 2009
According to the annual Ipsos Green Technology report, few technology purchasing consume ...
- Small Business Not Into Social Networks For Leads
Research Brief, Jack Loechner - Monday, November 2, 2009
According to a new Citibank / GfK Roper survey of 500 sma ...
- Direct Marketing Bigger Slice, Smaller Pie
Research Brief, Jack Loechner - Monday, November 2, 2009
According to the Direct Marketing Association's 2009-2010 "Power of Direct Marketing" repor ...
- Two-Thirds of US Adults See Digital Out-of-Home Screens
Research Brief, Jack Loechner - Thursday, October 29, 2009
According to a forecast and industry update report from Adcentricity, 42% ...
- Probing GenY'ers
Research Brief, Jack Loechner - Wednesday, October 28, 2009
The J.D. Power and Associates 2009 Teens and Early Careerist report sa ...
- Almost As Good As A Sandwich Board
Research Brief, Jack Loechner - Tuesday, October 27, 2009
According to a new survey commissioned by 1020 Placecast and conducted ...
- Travel Down For Turkey Day
Research Brief, Jack Loechner - Monday, October 26, 2009
A new survey from American Express reports that 30% of U.S. consume ...
- Four Out of Five Never Leave Home Without It
Research Brief, Jack Loechner - Friday, October 23, 2009
According to the newly released global mobile phones survey from Synovate, reveali ...
- Behind The Scene With Newspaper Journalists
Research Brief, Jack Loechner - Thursday, October 22, 2009
According to a new report: "Life beyond print: Newspaper journalists' digital appetit ...
- Role Reversal
Research Brief, Jack Loechner - Wednesday, October 21, 2009
According to a recent study by Communispace, the recession has added considerab ...
- Gender and Age Consumption Differs in Evolving Media Usage Patterns
Research Brief, Jack Loechner - Tuesday, October 20, 2009
According to a new consumer trend report from TargetCast tcm, among Americ ...
- Coupons Dictate Shopping Patterns For 1/3 Of Consumers
Research Brief, Jack Loechner - Monday, October 19, 2009
The Second Annual Benchmark Survey on Consumer Coupon Behavior, conducted by HarrisInteracti ...
- Mobile Web Visitors Spike With Teens and Seniors
Research Brief, Jack Loechner - Friday, October 16, 2009
According to a recent release from The Nielsen Company, web visitors usi ...
- South Of The Border
Research Brief, Jack Loechner - Thursday, October 15, 2009
According to the latest study from Ipsos, there are marked differences betwe ...
- Still No Joy in Mudville
Research Brief, Jack Loechner - Wednesday, October 14, 2009
According to the results of The Harris Poll online survey between Septemb ...
- 8% of Internet Users Account for 85% of all Clicks
Research Brief, Jack Loechner - Tuesday, October 13, 2009
The results of an update to the comScore highly publicized "Natural Bo ...
- Ready, Set, Go... Christmas Shoppers
Research Brief, Jack Loechner - Monday, October 12, 2009
According to the results of a survey focused on consumer's 2009 holid ...
- Where The Ads Are
Research Brief, Jack Loechner - Friday, October 9, 2009
The Nielsen Company reports that time spent on social network and bloggi ...