Men are more interested than women:
Only 1% cell phone owners currently receive alerts about sales at their favorite establishments on their phones, yet 26% would be at least somewhat interested in receiving such alerts, assuming they were permission-based. Food, entertainment and consumer products top the list of categories
Of those interested in receiving alerts, 53% would be at least somewhat interested in being notified about restaurant specials around them.In addition, about 2-in-5 of these adults would like to receive alerts about sales for:
About another 3-in-10 of these adults would want to be alerted about:
About one quarter would want to be notified about:
The survey found that about 9-in-10 U.S. adults have made an impulse purchase when they were out shopping in a store based on a sale or a special near where they were.
Among cell phone owners in households with children under 18, 37% are at least somewhat interested in receiving opt-in alerts on their mobile phones. This number rises to 44% in households with children under age 6.
According to Kathryn Koegel of Primary Impact Research, "Many American consumers have their mobile devices with them all day long, including when they are shopping... reaching a receptive audience... presents a big opportunity to influence impulse purchases... "