- Set-Top-Box Lexicon: Interactive Advertising
TV Board, Jane Clarke - Thursday, July 28, 2011
Addressable and Advanced Advertising is essentially a "push" advertising model that fee ...
- Set-Top-Box Lexicon: Versioning
TV Board, Jane Clarke - Thursday, July 14, 2011
Advanced, customizable advertising that better targets relevant consumer and purchasing groups ...
- Set-Top-Box Lexicon: Advanced Advertising
TV Board, Jane Clarke - Thursday, July 7, 2011
Customized deliverability of ads that better target specific consumer segments is t ...