Articles by Jeff All articles by Jeff
- Radio Well-Positioned To Reach Newly Confident Mass Market in
Engage:Affluent on
01/02/2014
We tend to hear a lot about the early-adoption habits of affluent Americans in terms of digital media, but radio as an effective vehicle for reaching this audience has been largely overlooked. Studies show that the majority of those in the car still listen to AM-FM radio, where they can find traffic and weather, local news and events.
- Why Marketers Need To Rethink Radio Audiences Now in
Marketing Daily on
07/08/2013
Too many brands seem to be stuck in last-century thinking that adding radio to the marketing mix means simply running radio spots. But valuable radio audiences move between media -- posting on Facebook or Twitter, checking email, uploading photos to Instagram or Pinterest, and using their cell phones. Brands that want to reach and engage them need to be in all of these places.
- Why Radio Matters: Scale, Live, Local, Mobile in
Future of Media on
09/16/2011
We remain today a little under $3 billion shy of our 2007 high water revenue mark of $20 Billion. I'm quite confident that we are well on our way back to that number. But there are those who doubt our strengths.
Some look at our top five categories and they see secular radio issues in our cyclical media world. - I do not. Some look to nascent pure play audio brands and see a radio problem with innovation - I do not.
- Why Radio Matters: Scale, Live, Local, Mobile in
MediaDailyNews on
09/15/2011
We remain today a little under $3 billion shy of our 2007 high water revenue mark of $20 Billion. I'm quite confident that we are well on our way back to that number. But there are those who doubt our strengths. Some look at our top five categories and they see secular radio issues in our cyclical media world. - I do not.
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