• Children In Upscale Homes More Likely To Use Technology
    Complying with COPPA is a challenge all marketers, gaming companies and app makers face, even if their websites, online services and apps are not specifically geared towards children under 13. But marketers that cater to affluent consumers are at greater risk for three reasons.
  • Accessible Luxury - Making Your Brand Relatable to Affluent Women Today
    We recently engaged hundreds of affluent women nationwide, in a week-long conversation about a high-end champagne brand, hoping to uncover how to make this brand more relevant to them.
  • Communicating With Affluent Holiday Shoppers
    In our previous column, we reported on the upcoming holiday shopping plans of affluent adults whom we and many of our clients define as those 18 years of age or older, living in households with household incomes of $75,000 or more (the top 41% of American adults).
  • Luxury Automakers Can Succeed With Premium Partnerships
    Automakers have found interesting ways of getting people into their cars through fleet partnerships that give people an experience of a vehicle without the ignominy of the rent-a-car.
  • Is Food Gen Y's New Status Symbol?
    Do Millennials care about luxury? It's a question we hear a lot. We've done a deep-dive on the topic, and we know that the definition of luxury has blurred for the generation.
  • Don't Let Preconceived Notions Obstruct Effective Content Marketing
    With 87% of mass affluents reporting use of social media, according to LinkedIn, it has become even more important for brands to entice this rapidly growing group with content. But creating content that's both effective and unique means we have to dismiss some unfortunate untruths that plague our industry when targeting a more upscale audience.
  • Holiday Shopping Plans Are Generations Apart
    Last week, on Sept. 22, the autumnal equinox occurred. This event meant summer 2014 had come to a close and fall 2014 had begun. And with fall beginning, America's retailers and the companies that supply them with the goods and services they sell are focusing intently on the 2014 holiday shopping season. We discovered that some affluent consumers had already quietly started their shopping, and we gained some insights about how retailers will most likely fare during what is traditionally the No. 1 selling season of the year.
  • The Young: Drivers Of The Luxury Market
    The luxury marketplace, where the high-end goods reside and the affluent in society are frequent visitors, has been beginning to feel a bit of a shift over the course of 2014, and may continue to follow this trend of change for some time. As the old adage goes, the rich get richer. What does this mean for the older generations of the affluent, the Baby Boomers?
  • Expansion Without Dilution: The Affluent Population Grows In Size And Spending Power
    This morning we released the 2014 Ipsos Affluent Survey USA, marking our 38th consecutive year of exploring the lives, lifestyles and media habits of Affluent Americans. The results reflect a number of encouraging developments and growth opportunities for media and marketers interested in Affluents.
  • Modern Man Is A Modest Man
    What defines luxury to a man 2015? Is it a Rolex and a private jet, or the ability to travel the world and gain life experiences?
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