The luxury marketplace, where the high-end goods reside and the affluent in society are frequent visitors, has been beginning to feel a bit of a shift over the course of 2014, and may continue to follow this trend of change for some time. As the old adage goes, the rich get richer. What does this mean for the older generations of the affluent, the Baby Boomers?

This morning we released the 2014 Ipsos Affluent Survey USA, marking our 38th consecutive year of exploring the lives, lifestyles and media habits of Affluent Americans. The results reflect a number of encouraging developments and growth opportunities for media and marketers interested in Affluents.

What defines luxury to a man 2015? Is it a Rolex and a private jet, or the ability to travel the world and gain life experiences?

For any brand, targeting and engaging your preferred audience is key - and, in the grand scheme of digital marketing challenges, it's not that hard anymore. We have access to data that shows us how our target audiences behave and what they like. Marketers who embrace and understand the signals, can speak to their audiences at scale and convert.

One of the challenges in researching the Super Rich is that they are hard to research. In fact, there is very little research out there that has a significant sample size of households with $1 million + HHI.

By this point, as the summer winds down, we have likely read in several magazines, read in a newspaper or two, seen postings on Facebook, and maybe even seen a special on TV cautioning us on the dreadful effects the sun's harmful UV rays have on our skin. With fall coming, we may see advertisements for moisturizers that will extend our summer tan.