- Fast Forward: Up In Smoke
Media Magazine, Joe Mandese - Thursday, November 29, 2007
As far as I'm concerned, some old media went up in smo ...
- In the End Is freedom just another word for nothing left to lose?
Media Magazine, Joe Mandese - Wednesday, November 28, 2007
It's been said, there's no free lunch. But how many people kn ...
- Online Measurement Debate Presages TV's, Experts Suggest A Hybrid Solution
MediaDailyNews, Joe Mandese - Friday, November 30, 2007
A critical debate about how to best measure the audiences of onli ...
- Interpublic Eyes Efficiencies Of Initiative, UM -- Taps Nick Brien To Lead Task Force
MediaDailyNews, Joe Mandese - Thursday, November 29, 2007
Interpublic today will make public a plan for improving the operating efficienci ...
- O'Reilly Vs. Olbermann: Feud Moves From Trash Talk To Trashing Nielsen Ratings
MediaDailyNews, Joe Mandese - Wednesday, November 28, 2007
A bloody on-air feud between Fox News' Bill O'Reilly and MSNBC's Kei ...
- InStore Heads Into Subways: The Restaurants, Not The Transit System
MediaDailyNews, Joe Mandese - Tuesday, November 27, 2007
In the battle for dominance in the burgeoning retail media marketplace, InSto ...
- Nielsen Consolidates Domestic, International Client Meetings
MediaDailyNews, Joe Mandese - Monday, November 26, 2007
In a move emphasizing the increasingly global nature of media audience measuremen ...
- Aegis Blossoms North Of The Border, Expands Digital Offering In Canada
MediaDailyNews, Joe Mandese - Monday, November 26, 2007
While some of its North American counterparts were celebrating the Thanksgiving holida ...
- Agency Stocks Languish Amid New Recession Fears
MediaDailyNews, Joe Mandese - Wednesday, November 21, 2007
At a time when new media stock values are reaching new height ...
- Media Remains Jewel In Nielsen Crown, Relatively Exempt From Restructuring
MediaDailyNews, Joe Mandese - Monday, November 19, 2007
Nielsen's media research operations account for less than a third of t ...
- AOL Unveils Video 'Ticker' Ads, New Alternative To Pre-Roll
Online Media Daily, Joe Mandese - Monday, November 19, 2007
In the latest effort to find an alternative to pre-roll video ad ...
- Nielsen Reports 11% Gain
MediaDailyNews, Joe Mandese - Friday, November 16, 2007
At a time when U.S. ad spending is growing marginally, the prima ...
- BuzzMetrics' Kalehoff Joins Search Start-Up, Wants To Bring Optimization To The Masses
Online Media Daily, Joe Mandese - Wednesday, November 14, 2007
Social media guru and online media pundit Max Kalehoff has walked aw ...
- Laboring A Point
Show Daily, Joe Mandese - Wednesday, November 14, 2007
The Hollywood writers’ strike loomed large during the early morning sessions ...
- Online Video Ads Becoming Less Novel, And Less Popular
Show Daily, Joe Mandese - Wednesday, November 14, 2007
Maybe Kara Manatt’s presentation should have stayed in the dark. When t ...
- A Powerful Opening Session, Not
Show Daily, Joe Mandese - Wednesday, November 14, 2007
Normally, the technical glitches at industry conferences involve high-tech issues like computer ...
- UnicornTube
Show Daily, Joe Mandese - Wednesday, November 14, 2007
OMMA Video conference chair Steve Smith got things off with some mother-in-l ...
- Hulu Who?
Show Daily, Joe Mandese - Wednesday, November 14, 2007
In the 24 hours leading up to this morning's OMMA Video conferen ...
- Clueless
Show Daily, Joe Mandese - Wednesday, November 14, 2007
Deep Focus Founder-CEO Ian Schafer wins the prize for most eclectic referenc ...
- The Human Pre-Roll
Show Daily, Joe Mandese - Wednesday, November 14, 2007
Sponsor remarks are an obligatory part of trade shows and conferences li ...
- This Just In (Via Blackberry)
Show Daily, Joe Mandese - Wednesday, November 14, 2007
Bravo has launched what it describes as the “first-ever mobile fan clubâ ...
- TV Guide: The Show Must Not Go On
Show Daily, Joe Mandese - Wednesday, November 14, 2007
One surprising casualty of Hollywood’s TV writers strike may ironically be t ...
- Publicis Wags Dog, Restructures Burnett To Collaborate With Starcom, Digitas
MediaDailyNews, Joe Mandese - Tuesday, November 13, 2007
In what can only be described as the tail wagging the do ...
- Fast Forward: Campaign '08
Media Magazine, Joe Mandese - Thursday, November 1, 2007
It's mourning again in America. What are we grieving? The loss ...
- Publicis' Levy Blasts Facebook Deal, Warns Ad Dollars Don't Support Online Investments
MediaDailyNews, Joe Mandese - Monday, November 12, 2007
Calling Microsoft's $240 million investment in Facebook "insane," and asserting that th ...
- Nielsen Meeting Reveals Shift Toward Digital Set-Tops, Mobile Video Platforms
MediaDailyNews, Joe Mandese - Monday, November 12, 2007
What a difference a year makes in the current rapidly changing digit ...
- Online Ad Growth Rate Ebbs In Q3, But Continues To Outpace All Major Media
Online Media Daily, Joe Mandese - Monday, November 12, 2007
The rate of online ad spending growth continues to ebb, but continu ...
- AOL Taps Dave Morgan To Lead Online Ad Strategy
MediaDailyNews, Joe Mandese - Friday, November 9, 2007
Just months after acquiring behavioral marketing firm TACODA, AOL has named i ...
- Nielsen Reveals Shift In Time-Shifting: Less Playback Within Same Day
MediaDailyNews, Joe Mandese - Friday, November 9, 2007
Households with digital video recorders are watching fewer of the shows th ...
- Digital Ad Feeding Frenzy Continues, AOL Acquires Quigo
MediaDailyNews, Joe Mandese - Wednesday, November 7, 2007
The digital advertising services feeding frenzy continued today as Time Warner's A ...