• by Joe Mandese  @mp_joemandese, November 14, 2007

Deep Focus Founder-CEO Ian Schafer wins the prize for most eclectic references during the opening sessions of the OMMA Video conference this morning. First Schafer described the consumer video experience as “monkey’s drinking their own urine.” That one escaped even me, but Schafer added that he, “just wanted to say urine on the panel.”

Next he made a reference to the “Cluetrain Manifesto,” which many seemed clueless about. The manifesto, which is also the basis of a business management book, Schafer said, was about defining “markets as conversations.”