- MediaBank Acquires MediaPlex, Picks Up Doner, Martin Agency, Others
MediaDailyNews, Joe Mandese - Monday, October 20, 2008
In a move that helps consolidate the fringe players competing against t ...
- 20 Billion Reasons To Have Confidence In The '09 TV Ad Market
MediaDailyNews, Joe Mandese - Monday, October 20, 2008
TV and radio advertising cost provider SQAD has pledged to maintain i ...
- Nielsen Makes Hey, Plans To Shut It Down: Replacing Social Network With New Consumer Site
Online Media Daily, Joe Mandese - Friday, October 17, 2008
From time to time, Nielsen plays a role in canceling networks. N ...
- Google TV Ads Goes Direct, Literally: Integrates With Major Madison Avenue DR System
MediaDailyNews, Joe Mandese - Thursday, October 16, 2008
In a move that will embed its new TV ad buying syst ...
- eBay Loses Wall Street Bid, Analyst Downgrade Cites Declining Conversion Rates
Online Media Daily, Joe Mandese - Thursday, October 16, 2008
In an equities research report sent to investors this morning, JPMorgan analy ...
- Online Display Ad Prices Fall To Lowest Point This Year
Online Media Daily, Joe Mandese - Tuesday, October 14, 2008
Online display ad prices, which have been trending downward for the pa ...
- Cass Replaces Sorokin At Carat, Search Begins For New P&G Chief
MediaDailyNews, Joe Mandese - Tuesday, October 14, 2008
For the second time in less than six months, Aegis Group ...
- Sorokin Out At Carat, P&G Account Chief Cass Named President
MediaDailyNews, Joe Mandese - Monday, October 13, 2008
Carat U.S., which has been reeling from weak new business and ...
- In-Box '08 -- Subject: "Barack Obama Prime-Time Pilot Treatment"
MediaDailyNews, Joe Mandese - Monday, October 13, 2008
Pilot Episode: "Take Me To The Cleaners" Writers: Tina Fey Joe Kle ...
- Esurance, MPG Back New Ad-Supported Video Service: Provide Pay TV Series Free To College Kids
Online Media Daily, Joe Mandese - Monday, October 13, 2008
In a first-of-its-kind test of a new ad-supported online video distribution syste ...
- Obama Turns Ready-For-Prime-Time Player, Makes Buys On CBS, NBC
MediaDailyNews, Joe Mandese - Friday, October 10, 2008
Just when it looked like "SNL's" suddenly ready for prime-time players mig ...
- 'That One' Wins Search Marketing Debate, Obama Blows Opportunity
Online Media Daily, Joe Mandese - Friday, October 10, 2008
Following Tuesday night's presidential debate, one of the most searched terms ...
- When Ads on a Bus Go Round and Round, Round and Round, Round and Round
Digital Outsider, Joe Mandese - Thursday, October 9, 2008
Passengers boarding the M23 bus along 23rd street in Manhattan are like ...
- Nielsen Launches Controversial 'Convergence' Panel, Tracks Both TV, Internet Usage
MediaDailyNews, Joe Mandese - Thursday, October 9, 2008
Following months of research, development and testing, Nielsen Co. Wednesday officially launch ...
- Mindshare Shares Two New Minds: Michaelides, Bednash
MediaDailyNews, Joe Mandese - Thursday, October 9, 2008
In an effort to accelerate its creative and strategic thinking, WPP's Mindsha ...
- In-Box '08: Oct. 9th Edition (Updated Throughout The Day)
Show Daily, Joe Mandese - Thursday, October 9, 2008
Fax Fax Fax 6:33 p.m. (Oct. 8th) â€" Subject: Obama Beats McCa ...
- First Wall Street, Then Main Street, Now Madison Avenue: Ad Forecast Crashes With Economy
MediaDailyNews, Joe Mandese - Tuesday, October 7, 2008
In the first major ad spending outlook revision since the global financi ...
- Aegis Takes Sustainability Seriously, Adds Clownfish To Isobar
Online Media Daily, Joe Mandese - Monday, October 6, 2008
Aegis Group this morning said it acquired Clownfish, a London-based marketing communicatio ...
- Financial Crisis, Ad Slowdown Hit Media Mergers: M&A Proves MIA
Online Media Daily, Joe Mandese - Friday, October 3, 2008
Even before the official meltdown of the U.S. investment and commercial banki ...
- Ad Execs Short Media 'Options,' Plan To Consider Fewer Outlets
MediaDailyNews, Joe Mandese - Wednesday, October 1, 2008
Amid waning economic confidence and reduced expectations for U.S. advertising budgets, med ...
- Consumers Deem TV Most 'Credible' Medium, Online Ranks Third (Ahead Of Mags)
MediaDailyNews, Joe Mandese - Wednesday, October 1, 2008
Despite the rapid rise of online media, television, followed by newspapers a ...