Atherton is COO and cofounder of Prior to, Atherton was vice president of global pricing & yield management (PYM) for Yahoo, responsible for maximizing monetization of Yahoo’s $2B+ annual worldwide portfolio of display advertising. He created, developed and globalized the PYM function in his five years at Yahoo. Prior to Yahoo, Atherton co-founded and was president of Optivo, a venture backed start-up that developed price optimization software for e-commerce retailers.