Wednesday, September 17, 2014
  • FTC Charges Yelp With Violating Children's Privacy Rules

    Yelp has agreed to pay $450,000 to settle charges that its mobile app collected personal information from children younger than 13, the FTC announced on Wednesday. Regulators allege that Yelp's mobile app, released in 2009, allowed users to provide a birth date. Yelp's app included a screening mechanism designed to ban users under 13, but the technology didn't work, per the FTC. ...Read the whole story

  • Why SEO Campaigns Fail

    Jay Taylor gives us a list of seven reasons why SEO campaigns fail and explains what marketers can do to identify and correct the mistakes. Whether you manage a campaign in house or hire an outside SEO professional, he suggests asking and answering these seven questions to determine whether the campaign is on the right track. The themes covered include setting realistic goals, time frames and budgets. Did you choose the correct keywords, audience, and traffic? Taylor explains. ...Read the whole story

  • Digital Agency Vet Verdino Joins Digital Consultancy, Sets Up Shop In NYC

    The Digital Consultancy (TDC), a London-based digital strategy firm has named U.S. digital agency vet Greg Verdino to launch and run a new North American office. Verdino, who will serve as managing director, will focus on cultivating a market for C-suite clients in need of digital strategy and management consulting.The announcement comes just days after management consulting giant McKinsey acquired digital strategy firm Agiliti, founded by another former Madison Avenue digital agency vet, Jason Heller, to beef up its digital practice. ...Read the whole story

  • Google, Facebook, Twitter Launch Open-Source Project TODO

    Facebook has announced a partnership with Box, Dropbox, GitHub, Google, Khan Academy, Stripe, Square, Twitter, and Walmart Labs, which the companies call TODO or Talk Openly, Develop Openly. The project provides a forum for companies that are passionate about open-source technology and can dedicate the resources to contribute to the program. ...Read the whole story

  • Targeted Victory Partners With Lotame For Cross-Device Audience Targeting

    Targeted Victory, an audience targeting firm focused on Republican political candidates, on Wednesday announced a partnership with Lotame, a data management platform (DMP), and will be the first to use Lotame's cross-device audience targeting offering. Targeted Victory continues to ramp up its offering with the 2014 midterm elections less than two months away. ...Read the whole story

  • Twitter Expands Audience Targeting Tools

    Twitter has begun inviting advertisers to create new list audiences -- and manage existing audiences on -- all through a new audience manager tool. Now, advertisers can use their customer information to build audiences using mobile phone numbers, as well as email addresses. ...Read the whole story

  • Tribune Publishing Partners With Contend For Native Advertising Deal

    Tribune Publishing Company, whose portfolio includes 10 daily titles, more than 60 digital properties and more than 150 verticals in key markets, this week announceda strategic investment in Contend, a content creation company that develops and produces entertainment and marketing solutions for local, regional and national brands. Terms of the deal were not disclosed. ...Read the whole story

  • Adaptive Media Launches Video Ad Management Platform

    Adaptive Media, a supply-side platform (SSP), this week announced the launch of a video ad management platform for publishers, dubbed Media Graph. ...Read the whole story

  • HuffPo Eyeing Expansion Into Documentaries
  • Gawker Planning For Grand Future

Around The Net

More Travel Booking Going Mobile

New research from retargeting ad platform Criteo reveals that mobile is playing a growing role in the travel booking process. At the Mobile Insider Summit last month, Megan Hughes, director of product, mobile at Orbitz, noted ...More