• Consumer Action: Most Consumers Want Control Over Tracking by Wendy Davis

  Most Web users have expectations about privacy that appear to be at odds with current practices of ad companies, according to a report released on Tuesday by advocacy group Consumer Watch. One striking finding is that the vast majority of respondents said they would not allow companies to track, collect and share data about them in exchange for a free service or product. ...Read the whole story

• Affiliate Channels Attract Global Buying, Tailored Marketing Programs by Laurie Sullivan

  The Internet continues to make the world smaller for affiliate marketers, but there are physical challenges brands need to overcome. Shipping costs, duties and taxes are the biggest objection to buying products online from companies that are physically located in other countries. ...Read the whole story

• Motorola HIres Digitas For Global Media Account by Steve McClellan

  Google-owned Motorola has appointed Publicis Groupe's Digitas to handle global media duties. Those duties, which were shifted without a formal review, had previously been handled by WPP's Mindshare. The latter agency had handled the account for the past eight years. ...Read the whole story

• Microsoft Rolls Out Ad Pano, Mobile Ad Format by Gavin O'Malley

  With the help of the broader ad industry, Microsoft this week is rolling out a mobile ad format tailor-made for the Windows 8 operating system. Dubbed Ad Pano, the app-friendly ad format was developed in partnership with a crowd of brands and agencies. ...Read the whole story

• Kiip Debuts Self-Serve Option For Advertisers by Mark Walsh

  Mobile rewards network Kiip has added a self-serve option for advertisers aimed at attracting more small- and medium-sized businesses to the rewards-based platform. The new tool will enable companies to create and manage campaigns that run in more than a thousand iOS and Android apps. ...Read the whole story

• Mindshare Taps Elkins As Managing Director, Digital, West Coast by Steve McClellan

  Mindshare, part of WPP's GroupM, has tapped digital marketing veteran Amy Elkins to be managing director, digital, for the company's West Coast operations. The account also includes the Summit Entertainment business. ...Read the whole story

• retail Industry Is Expanding In Advertising, Social by Sarah Mahoney

  Retailers are planning to spend big on more stores, digital technology and marketing initiatives in the year ahead, according to a new report from KPMG. And for many, the impact of social media on their business has increased sharply. ...Read the whole story

• Blogging Stake: WPP Invests In Muzy by Steve McClellan

  WPP has taken a stake in Muzy Inc., an early-stage micro-blogging service focused on mobile content creation. Muzy has attracted over 20 million users globally and is adding more than 1 million new users each month, according to the agency. ...Read the whole story

• MSN, Newsy Partnership To Debut by Gavin O'Malley

  MSN is expected to announce a partnership with mobile-focused video news network Newsy. Similar to other publisher partnerships, Newsy plans to coordinate with MNS's editors to create a slate of original video content. ...Read the whole story

• Be Persistent, Colorful, Short, Valuable: IAB Issues Mobile Creative Manifesto by Steve Smith

  In tandem with the Cannes Lions celebration this week, the IAB surveyed agency creative execs on their best practices for making mobile marketing compelling and engaging. Keep it short, colorful, and valuable, they recommend -- and keep that logo visible. ...Read the whole story

• ZO Shaves Global Ad Outlook: Says Internet, Especially Mobile, Will Be Greatest Growth Engines by Joe Mandese

  The global ad economy now is expected to expand only 3.5% this year, according to the latest quarterly forecast released this morning by Publicis' ZenithOptimedia Group. The update, which is down four-tenths of a point from ZO's last projection of a 3.9% rate of growth, puts 2013 even with a relatively lackluster 2012 in terms of global ad spending growth. ...Read the whole story

• Google Enhanced Campaigns Increase Cost Per Click by Laurie Sullivan

  Search advertisers will need to learn how to compensate for rising costs per click as Google gains profits from the migration to AdWords Enhanced Campaigns. CPCs on the search engine rose more than 6% during the last three months alone. ...Read the whole story

• Publicis Groupe's VivaKi Influences Mass Relevance Social Road Map by Laurie Sullivan

  VivaKi Ventures has gained input into Mass Relevance's product road map to influence features and functions through a deal that could integrate the company's social technology into all Publicis Groupe agency platforms. ...Read the whole story

• Facebook: Sponsored Stories Settlement Gives Users 'Windfall' by Wendy Davis

  Facebook is asking a federal judge to grant final approval to a $20 million deal that would resolve litigation about "sponsored stories" ads. The deal calls for Facebook to pay users up to $10 if they were featured in a "sponsored stories" ad. Attorneys would receive $7.5 million in fees. ...Read the whole story

• Digital Businesses Address Need For Mobile Ops, Sites by Mark Walsh

  Almost a third (32%) of digital businesses will spend $1 million or more on mobile operations this year compared to 24% in 2012. With most working with budgets under $1 million, 38% of 145 executives surveyed in the first quarter feel they don't have enough to fund their mobile efforts to be successful. ...Read the whole story

• Fandango Adds To Video Lineup by Mark Walsh

  Fandango has launched a new series called "Summer of Action" previewing new blockbuster releases during the peak moviegoing season. ...Read the whole story

• WPP Adds Funding To Fullscreen, Ups Digital Expansion by Steve McClellan

  WPP is participating in a round of funding for startup digital content firm Fullscreen. Per the agency, Fullscreen's global network now generates over 2.5 billion monthly video views and reaches over 150 million subscribers. ...Read the whole story

• Mobile Banking Head Weber Exits Citi
• Firstborn Wins L'Oreal Luxe Digital Biz
• Netflix, DreamWorks Team For Original Kids Content
• LOVEFILM Streams Disney Movies On Demand

Recent Most Read Stories

• Yahoo Launches Lead Gen Biz
• Google Enhanced Campaigns Increase Cost Per Click
• Publicis Groupe's VivaKi Influences Mass Relevance Social Road Map
• Digital Businesses Address Need For Mobile Ops, Sites
• WPP Adds Funding To Fullscreen, Ups Digital Expansion
• Fandango Adds To Video Lineup
• MSN, Newsy Partnership To Debut
• Facebook: Sponsored Stories Settlement Gives Users 'Windfall'
• ZO Shaves Global Ad Outlook: Says Internet, Especially Mobile, Will Be Greatest Growth Engines
• Netflix, DreamWorks Team For Original Kids Content

Previous Issues

• Tuesday, Jun 18, 2013
• Monday, Jun 17, 2013
• Friday, Jun 14, 2013
• Thursday, Jun 13, 2013
• Wednesday, Jun 12, 2013
• Tuesday, Jun 11, 2013
• Monday, Jun 10, 2013
• Friday, Jun 7, 2013
• Thursday, Jun 6, 2013
• Wednesday, Jun 5, 2013
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