• Florida Court Gives Blogger Same Libel Protections As Newspapers

    Blogs devoted to disseminating information to the public are entitled to the same rights in libel cases as mainstream media companies, a Florida appellate court has ruled. ...Read the whole story

  • Mobile Exchange Vserv Debuts Full-Screen Search Ad Formats

    Vserv.mobi on Wednesday announced the availability of Search Intent Ads -- or search ad formats -- into its mobile real-time bidding (RTB) exchange. The purpose of the new format is to facilitate immediate consumer action, something Vserv hopes will make it an attractive ad format for m-commerce companies. ...Read the whole story

  • Kantar Media Adds Hub For Media Planners Seeking 'Premium' Programmatic Inventory

    WPP's Kantar Media on Wednesday announced its foray into programmatic through a number of partnerships that will allow publishers to display their available programmatic inventory through Kantar's SRDS.com media planning platform. The SRDS database is accessed via subscription. ...Read the whole story

  • Mars Rebrands, Plans Expansion

    The agency known for its shopper-marketing expertise is changing its name from Mars Advertising to The Mars Agency. It's also extending its focus beyond consumer packaged goods and considering expansion with new offices in Australia, Eastern Europe, South America and eventually Asia. ...Read the whole story

  • Weak Margins Could Cloud Google's Q1 Earnings

    Google is expected to post strong earnings after the closing bell, today. Yet, the search giant’s operating margins are a concern for analysts, according to CNBC. Brian Wieser, an analyst at Pivotal Research, believes there is margin erosion in Google's core business. “The company is keeping more of every dollar it earns and eventually ,that will likely backlash on the stock,” CNBC reports, citing Wieser’s comments. Analysts surveyed by Thomson Reuters expect 11% year-over-year gain in earnings and revenue.  ...Read the whole story

  • Brands On Instagram Can Expect 4.3% Engagement Rate

    Brands have already flocked to Facebook-owned Instagram, but could end up focusing even more on the photo- and video-sharing platform to counter the shrinking reach of organic posts on Facebook itself. New data from social media analytics firm Union Metrics indicates the average engagement rate per post is 4.3%, and the median rate is 3.5%. ...Read the whole story

  • Campaigns: Search Ad Revs Inch Up 12%, Facebook Revs Skyrocket 191%

    Advertisers are getting better at connecting with potential and existing customers through search and social campaigns, even on mobile. Marketers spent 26% of budgets to gain 28% of clicks on mobile on Kenshoo's platform. ...Read the whole story

Marketers Still Not Thinking Mobile-First

More than half (57%) of U.S. smartphone owners who see in-app ads find them interruptive, and only 20% think the ads are relevant to them, ... ...More

To Save The Ad Industry, Diversify Targeting

Not too long ago, Will Doherty speculated what digital advertising will be like once cookies are past their peak.There's no doubt that cookie pools are ... ...More

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