Friday, May 22, 2015
  • Ex-Nexage CEO Cormier Joins Millennial Media As COO

    Millennial Media, a mobile ad exchange, has announced the appointment of Ernie Cormier as chief operating officer. Cormier was formerly CEO and president of Nexage, a mobile ad exchange a supply-side platform (SSP). ...Read the whole story

  • Just In Time For The Holiday: J&J, Sony, VW Launch Media Reviews

    In a last-minute flurry just before the long holiday weekend, three more multinational advertisers called media agency reviews -- pharma and health care giant Johnson & Johnson, Volkswagen and Sony Pictures. ...Read the whole story

  • Twitter Investor Sacco Preps Critique

    Tired of defending one bad management decision after another, early Twitter investor Chris Sacco is vowing to take the company to task. The critique couldn't come at a worse time for Twitter, which is still trying to explain its poor first-quarter earnings. ...Read the whole story

  • Lotame Eyes APAC Marketers, Adds Eyeota Data To Platform

    Lotame, a data management platform (DMP), on Friday announced it has partnered with third-party audience data provider Eyeota to give its clients new targeted data segments. Real-Time Daily is told that the most significant aspect of the partnership is that it gives Lotame clients in the Asia-Pacific (APAC) region -- particularly in Southeast Asia -- more data to work with. ...Read the whole story

  • Sharethrough Taps Nudge For Audience Attention Metrics

    Native advertising platforms have been moving to address advertiser demands for more accountability around issues like ad visibility and user engagement. To that end, Sharethrough and Nudge Analytics have unveiled a partnership that will give Sharethrough's publishing partners access to Nudge's analytics for audience attention to sponsored content on their Web sites and apps. ...Read the whole story

  • TV Benefits From Online Video Ads

    Traditional TV programmers and distributors continue to gain share and business from online video advertising. "Authenticated" viewing from MultiVideo Program Distributors (MVPDs) now accounts for 57% of all long-form and live viewing for the first quarter of 2015 versus the period a year before. ...Read the whole story

Around The Net

  • Charter Communications May Have Exposed Subscribers' Personal InformationFast Company

    Eric Taylor, an 18-year-old security researcher, discovered a flaw in Charter Communications' Web site that may have exposed personal information about its customers, Fast Company reports. Exposed information includes payment details, account numbers and home addresses of subscribers. ...Read the whole story

  • Brit + Co. Raises $23MBusiness Insider

    Brit Morin -- who some are calling the Martha Stewart of Silicon Valley -- has raised $23 million, Business Insider reports, citing a form filed this week with the SEC. Brit is the founder and face of Brit + Co. a lifestyle site featuring articles, recipes, and tutorials for skills like knitting, hand-lettering, and 3D printing. “The site also has an ecommerce component, selling DIY boxes called "Brit Kits’ and other home décor,” BI notes. ...Read the whole story

  • Bing Building Massive App IndexSearch Engine Land
Delaying Net Neutrality Rules Threatens 'Edge Economy,' FCC Says

AT&T, CenturyLink and a coalition of trade groups recently asked a federal appellate court to stay a portion of the Federal Communications Commission's historic decision to impose net neutrality rules. The FCC and Justice Department are ...More

  • Making Good Mobile Investments

    In examining mobile advertising leaders, there are a few commonalities among them that would suggest a recipe for good mobile media investment. These buyers don't just check the box for mobile but, instead, use different "ingredients" ...More

  • Unsolicited Advice To The Graduate

    I am scheduled to be the "parent speaker" at a dinner for the seniors graduating from my son's high school. This is like getting the "$10 for second place in the beauty contest" card in Monopoly ...More

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