• Coca-Cola Loses Bid To Dismiss Text-Spam Case by Wendy Davis

    Consumers can proceed with a lawsuit against Coca-Cola for allegedly sending them unwanted SMS messages, a federal judge has ruled. The court rejected Coca-Cola's argument that the consumer's allegations were too vague to warrant further proceedings. ...Read the whole story

  • Disaster Ready: Google Maps Model Quickly Adjusts To Events by Laurie Sullivan

    The four-lane bridge in Washington state that partially collapsed Thursday into the Skagit River was removed from Google Maps within a half day, according to reports, but it's the contributions and feedback from thousands of Map Maker users that allows Google to quickly confirm changes and update the online content. ...Read the whole story

  • Pandora Beats Rev Estimates, Adds Subscribers by Mark Walsh

    Online radio service Pandora on Thursday reported revenue rose 55% in the first quarter to $126 million, topping analysts' expectations. Pandora's quarterly revenue -- which had been projected to reach $124 million -- was bolstered by the addition of 700,00 net new paid subscribers, bringing the total to more than 2.5 million ...Read the whole story

  • Real-Time Web Turns Consumers Into Impulse Buyers by Laurie Sullivan

    Video, mobile, social, and better search capabilities continue to make it easy for consumers to buy online -- not just kids, but also older adults. In fact, 65% of girls ages 6 to 16 are more likely to buy straight from a mobile ad if there is a means to do so. ...Read the whole story

  • Mugnier Shares M&C Saatchi's Mobile Approach by Mark Walsh

    Eric Mugnier, senior vice president, at M&C Saatchi Mobile sounds off on the agency's approach to mobile and broader topics - from Facebook to programmatic buying to tablets. ...Read the whole story

  • Yahoo Search Experiments With New Look by Laurie Sullivan

    Yahoo Search has been experimenting with colors, features and layouts, as the company tries to determine the correct mix to boost clicks across properties and query traffic on its search engine, as well as increase revenue per thousand searches. ...Read the whole story

  • Path Seeks Dismissal Of Wireless-Spam Case by Wendy Davis

    Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the company violated a federal consumer protection law by sending unsolicited text ads to people's cell phones. The lawsuit stems from Path's invite-a-friend feature, which allows users to invite their friends to join via SMS message. ...Read the whole story

  • Amazon Appstore Goes Global by Mark Walsh

    Amazon may have been late to the app store game, but that hasn't stopped it from going global. The online retail giant on Thursday said the Amazon Appstore is now available in nearly 200 countries worldwide. ...Read the whole story

  • Data Is Springboard For Product Development by Laurie Sullivan

    Several companies, from PepsiCo to 1-800-Flowers, tap data to drive new product and service innovations. At PepsiCo, data doesn't drive marketing; it acts as a strong enabler. 'The Financial Times' uses sign-up data to develop products, recommended reads, acquire new customers and sophisticated targeting for advertisers ...Read the whole story

  • Vice, Twitter Partner For Mobile Show by Gavin O'Malley

    Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show tailored for Twitter users and featuring short clips featuring the publisher's irreverent brand of news and cultural coverage. ...Read the whole story

  • MediaVest Database Charts Brand Experience, Social Media Impact by Steve McClellan

    Publicis Groupe's MediaVest has created a massive database designed to help clients better understand, communicate with and market to consumer communities. A key issue for marketers is how well communities can scale impressions by sharing information with other community members. The study found that blogger/social networks/message board communities was the top-ranked group for scale potential. ...Read the whole story

  • Discovery Launches TestTube.com, Ups Digital Video Involvement by Wayne Friedman

    Discovery Communications is looking to get into digital video platforms in a big way -- launching a new online science network targeting young men, called TestTube.com. The new ad-supported network will start up with 15 short-form original series, launching with an expected 10 million video views monthly. ...Read the whole story

Follow MediaPost