Monday, October 20, 2014
  • Sen. Leahy Asks Comcast For Net-Neutrality Promise

    Comcast should vow to refrain from charging content companies higher fees in exchange for speedier delivery of their material, the head of the Senate Judiciary Committee said on Monday. The lawmaker is asking Comcast to promise to avoid paid prioritization arrangements -- regardless of whether its pending $45 billion merger with Time Warner Cable is approved. ...Read the whole story

  • YouTube Stars Support Lionsgate, Google Campaign For 'The Hunger Games'

    YouTube stars are helping Lionsgate bring "The Hunger Games" to life through the fictional world of Panem. Using Google's Art, Copy & Code project, allowing brands to reach consumers ages 18 to 34 years of age, the District Voices campaign brings the characters to life for the movie "The Hunger Games: Mockingjay, Part 1." ...Read the whole story

  • Dentsu Aegis Appoints Klaassen To The New Corporate Strategy Post

    Dentsu Aegis Network has appointed Abbey Klaassen to the role of director, corporate development & strategy, Americas -- a new position at the agency. Klaassen will be responsible for developing the shop's organizational strategy and operating model across the Americas, will help shape the network's acquisition strategy and core capabilities in the region, and is tasked with assessing the business landscape and identifying new strategic opportunities, the agency said. ...Read the whole story

  • ANA Acquires BMA, Turns Association Into Division

    The Association of National Advertisers has agreed to acquire the Business Marketing Association. Financial terms were not disclosed. The Business Marketing Association will become a division of the ANA and move to New York from Naperville, Ill. Its board of directors, which approved the acquisition, becomes the division's board of advisers. Al Maag, executive director of the association, and VP of public relations at electronic components distributor Avnet, will remain in his position. ...Read the whole story

  • Swirl Launches Mobile Ad Exchange To Reach In-Store Shoppers

    Swirl Networks, a mobile marketing tech company, on Monday announced the launch of Swirl Ad Exchange, a programmatic ad exchange for "proximity-based in-store mobile marketing." ...Read the whole story

  • PubMatic, xAd Letting Mobile Publishers Create 'Location-Based Private Markeplaces'

    Expanding on a partnership first announced in May, PubMatic, a supply-side platform (SSP) for programmatic advertising, and xAd, a location-based mobile ad platform, on Monday announced they now support the creation of "location-enabled private marketplaces." ...Read the whole story

  • On A Roll, Rentrak Gets Patent For 'Off'

    On the heels of its $98 million deal with WPP Group to acquire one of its chief TV set-top data-based ratings rivals Kantar Media, Rentrak this morning announced it has been granted a patent by the U.S. Patent and Trademark Office for a crucial part of the method it uses to measure ratings via digital set-top devices: When TV sets are turned on or off. ...Read the whole story

  • Microsoft About To Launch Wearable Device

    Microsoft will launch a smart watch within weeks, per sources. It will have a battery life of more than two days of regular use, and do things like track heart rate. Samsung's Galaxy Gear smart watch and Moto 360 both need to be charged around once a day. The watch will go on sales soon after launch to hit retail during holiday season. It's the first new device category under CEO Satya Nadella. ...Read the whole story

Snapchat Ads Could Change Everything

Snapchat just made online ads interesting and new. Snapchat ads give us an entirely new problem: we now need to make ads that people want to see, and we can make them any length, but they ...More

  • Rooting All Our Metaphors In The Language Of Nature

    In a column earlier this week, the ever-thoughtful and interesting Doug Weaver asked: "What if we abandoned architectural and industrial language - exchanges, marketplaces, servers, platforms - and rooted all our metaphors in the language of ...More