Wednesday, August 27, 2014
Next in Cross-Screen Marketing: Attribution, Please

Marketers are keen to move deeper into cross-channel marketing, but they also want more from their campaigns. Namely, they want to better understand the impact of each medium and the path to purchase, according to a ...More

  • New Social Nets Target Sports Fans

    Spectator sports and social media are a natural pairing, and over the last year quite a few new social networks for sports fans have launched, built around the idea of giving fans more access to their ...More