Thursday, February 26, 2015
  • FCC Bans Broadband Providers From Blocking Traffic Or Creating Fast Lanes

    The Federal Communications Commission voted on Thursday to impose net neutrality rules that prohibit broadband providers from blocking or degrading traffic and from creating online fast lanes. The FCC's three Democrats voted in favor of the order, which reclassifies broadband service as a utility, while the two GOP commissioners opposed the move. ...Read the whole story

  • New Anti-Drug Campaign Uses Gesture Recognition Technology And A Facebook Game

    The campaign, from Atmosphere Proximity for the Partnership For Drug-Free Kids is targeted to teens and will be promoted via traditional TV spots as well as extensive digital and social outreach, including Facebook and Tumblr. ...Read the whole story

  • Sprinklr Acquires Pluck, Expands Social Content Within Ecommerce

    Continuing its consolidation spree, Sprinklr just agreed to buy the social community software specialists at Pluck from media holding company Demand Media. In practical terms, rather than a text-based review, Sprinklr brand clients can now choose to display a positive Instagram post or tweet from an influencer on a product page, test it, and measure for effectiveness in conversion -- all from one platform. ...Read the whole story

  • PayPal Sees Move to More Mobile Payments

    As new systems and digital capability continue to evolve the way retailers run their businesses, Essential Retail is gauging the views of the sector's main figureheads, via a series of exclusive interviews. This week, it's the turn of PayPal's head of mobile commerce, Rob Harper. A new generation of consumers is driving growth in mobile commerce across the world and it means retailers and hospitality companies must position their businesses accordingly, says PayPal's director of mobile commerce, Rob Harper. Mobile payment volume at PayPal grew by 68% between 2013 and 2014 to represent $46 million worth of transactions, and Harper told Essential Retail that ... ...Read the whole story

  • Dick Costolo Insists That Twitter Has Broad Consumer Appeal

    While the numbers may tell a different story, Twitter CEO Dick Costolo insists that the network has broad consumer appeal. “Everyone wants to know and stay up-to-date on what’s happening in their world and be connected and know what’s going on,” he tell The New York Times’ Farhad Manjoo. “That’s what Twitter provides.” One big misconception, according to Costolo, is that one has tweet to get value out of Twitter. “I think that irrespective of whether you want to tweet, everyone can get value out of Twitter right away.”  ...Read the whole story

  • Magna Global: A Stronger U.S. Economic Environment Will Boost 2015 Ad Market

    Magna Global reports today that U.S. media suppliers' advertising revenues grew by 3% in 2014 to $164 billion. 2014 was a particularly tough year for TV -- which will continue to be "subdued" this year, with a decline of 2.9% overall or essentially flat, excluding political and Olympics comparisons. Digital is still on track to reach parity with TV in terms of ad revenue by 2016. ...Read the whole story

  • Google Brings Native Search Ads To Google PlayStore

    Google announced a program Thursday that will allow mobile developers to advertise their apps in the Google Play. In the next few weeks, the company will begin piloting sponsored search results in the app store, bringing what looks similar to a native ad in query results. ...Read the whole story

  • PubMatic Passes $130M Run Rate, Claims Profitability

    PubMatic, a supply-side platform (SSP), on Thursday announced its annual revenue run rate has exceeded $130 million, an increase of 90% year-over-year. PubMatic also claims it was profitable for the second year in a row, and more than doubled its rate of profitability in 2014, though profit margins were not disclosed. ...Read the whole story

Around The Net

Stumbling Badly In The Next 12-24 Months?

My friend Cory Treffiletti asked in his SPIN column this week if I was "developing (a) data strategy?" Well, he wasn't asking me per se, because when he does that, it's more like "How is the ...More

  • What Viewability Means For Publishers Today

    Viewability has been touted as the buzzword of 2015, but the truth is that the digital media industry is just starting to tackle the issues surrounding viewability, and will for years to come. There are several ...More

  • Facebook Mobilizes Ad Manager

    Facebook finally brings its Ads Manager into the app world. Aimed at small and medium businesses, the new tool provides design flexibility and more timely alerts about when ads are about to stop running. ...More