Friday, April 17, 2015
  • Eye Corp Bows Jukebox Network

    Eye Corp Media -- an out-of-home advertising company with a network of place-based media in over 300 malls around the country -- is branching out into nightlife venues through a partnership with AMI Entertainment Network, which has installed digital jukeboxes in over 23,000 bars and restaurants nationwide. ...Read the whole story

  • Google DoubleClick Network Hit With More Malvertising

    Researchers at Malwarebytes Labs have discovered another malvertising campaign, likely from the same group responsible for the recent attack on The Huffington Post and Zillow. An advertisement was used to deliver the Cryptowall ransomware via an ad built in Flash. ...Read the whole story

  • Consumers Concerned About IoT Data, Privacy

    Consumers were equally concerned with both hackers compromising the devices themselves and accessing company-collected data gleaned from those devices, says Tom Kerber, director of research for home controls and energy at Parks Associates. ...Read the whole story

  • Microsoft Moves Onto Google's Android OS Open Territory

    Cyanogen, a mobile operating system, inked a partnership to bundle Microsoft's services into its open standard Android OS platform. The partnership will bundle Bing services, Skype, OneDrive, OneNote, Outlook, and Microsoft Office to run on Android mobile devices. This means Microsoft's apps can act as a replacement for the ones Google releases on Android devices like Gmail, Maps, Hangouts, and more. ...Read the whole story

  • Horizon Media Corrals $350 Million STX Studio Account

    The recently launched studio will produce 12-15 films annually and says it plans to spend $350 million to $400 million annually on ads to promote its slate. Horizon will handle all aspects of media planning and buying, including strategic approach, market research & analytics, and partnerships and integrations. ...Read the whole story

  • ScribbleLive Buys Appinions, Gains Influence Analytics Program

    To up its social analytics game, ScribbleLive has agreed to buy Appinions Inc. ScribbleLive is getting an influence analytics marketing platform, built on natural language processing and social network analysis technology. The acquisition will help brand clients view the Web through the lens of people's opinions. ...Read the whole story

  • Verizon FiOS Latest Co. To Offer Custom TV Package

    Verizon FiOS is offering "Custom TV" -- another effort by traditional TV providers to move toward "a la carte" selling of TV channels, all in the wake of growing "cord-cutting" worries. Verizon will sell a smaller package of channels under Custom TV -- around 35 -- for $55 a month. ...Read the whole story

  • National TV Ads Weak In Q1, Digital Makes Big Gains

    Cable TV networks showed 1% improvement in advertising revenues -- including scatter and upfront revenues placed -- in March versus the same month a year ago. Broadcast TV networks were flat in the month, as the first quarter remains weak for national TV ads. Digital media continues to make gains -- up 24% in March. ...Read the whole story

Around The Net

Report: DOJ Staff Wants To Block Comcast-Time Warner Merger

Comcast's proposed $45 billion merger with Time Warner might run into a significant roadblock, Bloomberg reports. Antitrust lawyers with the Department of Justice reportedly are poised to recommend that the agency file suit to prevent the ...More

  • The Next Ad Blocker: Social Media

    A new global survey from Nielsen reveals that 33% of American TV viewers said they engage with social media while watching, and 62% of North Americans browse the Internet while watching video programming. None of this ...More