• Subway's Comedy Promotes Brand, Content Strategy by Gavin O'Malley

    Setting a new bar for brands and their programming aspirations, Subway's scripted comedy series, "The 4 to 9ers," appears to be performing better than anyone expected. The series is nearing 10 million views on Hulu. ...Read the whole story

  • Subway Gives Original Programmers Some Competition by Gavin O'Malley

    Setting a new bar for brands and their programming aspirations, Subway's scripted comedy series "The 4 to 9ers" appears to be performing better than anyone expected. The series -- which follows a group of high school kids and their adventures in minimum-wage work -- is nearing 10 million views across Hulu, YouTube, and other major distribution hubs, Caitlin Burke, Subway's senior marketing manager of media and branded entertainment, told attendees at the OMMA Video conference on Tuesday. ...Read the whole story

  • Study: Future of Social, Digital Shops In Doubt by Steve McClellan

    Amidst all the discussion of fully integrated marketing strategies, some are predicting the demise of standalone specialist shops, such as social media and digital agencies. According to a new study from European business school Mediaschool Group, 80% of marketing students polled across Europe believe that stand-alone social media and digital marketing agencies will disappear within 10 years. ...Read the whole story

  • More Consumers Turn To Mobile To Research, Book Travel by Mark Walsh

    The majority of consumers used a mobile device to book travel in the last 90 days, per a new study. What's more, 44% said they are willing to spend more than $500 when purchasing travel via mobile. ...Read the whole story

  • Out-Of-Home Trading Platform Integrates With Mediaocean, Posterscope Backs Move by Joe Mandese

    While it's not quite the out-of-home equivalent of the online industry's real-time trading systems, outdoor media just took another step in that direction. In a move that's starting to look like a horse race between two automated media planning and buying systems, one of the world's biggest buyers of out-of-home media, Posterscope, is backing ADstruc, a system that enables planners and buyers to purchase out-of-home media electronically from a central platform. In a deal being announced this morning, ADstruc is also being integrated with Mediaocean's media-buying data processing systems, which serve the majority of Madison Avenue. ...Read the whole story

  • Google+ Needs Android To Climb Out Of Experimental Phase by Laurie Sullivan

    Marketers continue to view Google+ as a fledgling network requiring experimentation, although the company released a revamped social application for Android that integrates with Google Play, along with features improving support for photos, location, and streams. ...Read the whole story

  • AOL, Support.Com Settle Scareware Lawsuit For $8.5 Million by Wendy Davis

    Web company AOL and software vendor Support.com will pay $8.5 million to settle a lawsuit brought by consumers who say they were duped into purchasing software that promised to repair problems with their computers. ...Read the whole story

  • Digital TV Video Biz Is Booming by Wayne Friedman

    As traditional TV platforms project small gains in their $70 billion business, new digital TV video businesses are looking at major hikes in the coming years to a smaller $4 billion business -- with cost per thousands seeing, at best, modest hikes. ...Read the whole story

  • Gmail Hangouts Disable Google Voice by Laurie Sullivan

    Google's new version of Hangouts for Gmail eliminates Google Voice features. The move is frustrating heavy users, many of whom disconnected landline phones in exchange for Internet calling. The disconnect follows Google's recent rollout of Hangouts for mobile and Google+, although the change brings Google's video chat in line with Microsoft Skype. ...Read the whole story

  • Digital Boost: Ziff Davis Acquires NetShelter by Gavin O'Malley

    Ziff Davis on Monday announced the acquisition of content network NetShelter from ad platform inPowered. The NetShelter community includes more than 150 consumer and business tech sites, including AndroidCentral.com, MacRumors.com, Neoseeker.com, SlashGear.com and TechSpot.com. ...Read the whole story

  • LikeableAds.com Launches, With Focus On Social Media Ads by Gavin O'Malley

    To keep up with growing demand from Madison Avenue, the social marketing consultants at Likeable Media have debuted a media and planning department. Dubbed LikeableAds.com. The unit will specialize in crafting, placing, optimizing, and analyzing social ads for clients. Tim Bosch, former strategy director at Likeable, was named director of the media and planning business. ...Read the whole story

  • Media Storm Inks Ad Buying Deal With Videology by David Goetzl

    Media Storm, which specializes in representing entertainment entities, such as FX and Food Network, has signed a deal with online buying platform Videology that extends to mobile platforms. Under the arrangement, the agency gets exclusive access to a mobile addition to the TV Amplifier product. ...Read the whole story

  • Yahoo To Ramp 'Native' Ads On Tumblr by Mark Walsh

    With its $1.1 billion acquisition of Tumblr, Yahoo on Monday made clear that it plans to allow the blogging service to continue to operate as a separate business and brand. That includes no Yahoo branding on Tumblr. At the same time, the Web portal will look for ways to integrate advertising, search and content management on the back-end to bolster growth across both companies. ...Read the whole story

  • Health/Wellness Shop Diversifies Into Happiness, Launches Platform To Fuel It by Joe Mandese

    The CementBloc, a spunky New York-based agency specializing in health and wellness marketing, is diversifying into happiness. The spinoff, which will be unveiled Wednesday evening during the agency's Internet Week event in New York's Union Square, will launch a new platform for people to track, manage and boost what makes them happy. ...Read the whole story

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