- Automakers Launch Halloween And Vine Efforts
Marketing Daily, Karl Greenberg - Friday, October 31, 2014
There are serious shows coming up for automakers. SEMA happens this wee ...
- UPMC'S Sports Medicine Concussion Program Launches National Campaign
Marketing Daily, Karl Greenberg - Friday, October 31, 2014
The digital component at ReThinkConcussions.com delves into concussion issues, symptoms, risks a ...
- Lenovo Now Owns Motorola Mobility
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 31, 2014
Lenovo has completed its acquisition of Motorola Mobility, giving the Chinese mo ...
- New Ram CEO Aims To Move Brand Forward
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 31, 2014
Ram Truck's new CEO and President Bob Hegbloom has big plans f ...
- Playtime For Adidas NBA Swingmen Howard, Noah, Lillard
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 31, 2014
Adidas, the NBA's official uniform and apparel partner, this week launches i ...
- Starbucks' First LGBT Ad Stars Bianca Del Rio And Adore Delano
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 31, 2014
Drag superstars Bianca Del Rio and Adore Delano are featured in ...
- Instagram Rolls Out Video Ads With Disney And Activision
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 31, 2014
Instagram has begun selling video ad inventory via partnership with Disney a ...
- Marketing As Open-Mike Night
Marketing Daily, Karl Greenberg - Friday, October 31, 2014
There's a lot in common between what a comedian does and wh ...
- Chevrolet Touts Colorado Mid-Size Truck As Truck-Guy Talisman
Marketing Daily, Karl Greenberg - Thursday, October 30, 2014
It's prime time for mid-size trucks. But forget bales of hay a ...
- Microsoft Enters Wearables Space With 'Band'
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 30, 2014
Microsoft has announced new health-focused wearable device called the 'Band.' The wri ...
- Dunkin' Launches Liverpool FC Sweeps
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 30, 2014
Dunkin' Donuts is pitchin' the Reds. The QSR chain is launching "Ki ...
- Lysol Apparently Buys Google 'Ebola' Search Terms
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 30, 2014
Consumerist reported that Americans are buying more cleaning supplies, especially disinfectants, probab ...
- Brazil, On The Other Hand...
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 30, 2014
This week is the Sao Paulo Auto Show, but it's not ...
- Wait...What? Mitsubishi Sales Did What?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 30, 2014
Mitsubishi is no Isuzu. The automaker has quietly seen net income ri ...
- With Myriad Partnerships, Mazda Is Always On
Marketing Daily, Karl Greenberg - Wednesday, October 29, 2014
Mazda is not spending lots more money than it did last yea ...
- Siegel+Gale Serves Up Simple
Marketing Daily, Karl Greenberg - Wednesday, October 29, 2014
All told, the study looks at 12,000 respondents across eight countries, ran ...
- Coca-Cola Israel Does 'Share a Coke' One Better
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 29, 2014
Coca-Cola has individualized two million bottles of Diet Coke in the Isra ...
- Ford Plans Network Of Lincoln Showrooms In China
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 29, 2014
Ford Motor has launched its first vehicles under the luxury Lincoln bra ...
- No, Millennials Are, In Fact Staying With Fast Food
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 29, 2014
Don't believe the hype. Sure, there has been ample press about h ...
- Chrysler Quality Czar Steps Down
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 29, 2014
On Tuesday, a day after Chrysler Group finished dead last in Consum ...
- Marvel Unveils Films Through 2019
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 29, 2014
At an event in Hollywood on Tuesday, Disney-owned Marvel, whose films ha ...
- Kia Touts Luxury K900 With New NBA Deal
Marketing Daily, Karl Greenberg - Tuesday, October 28, 2014
Its first move to align luxury with hoops was to tap Clevela ...
- Gaming Advertisers Spending Huge Time On Facebook
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 28, 2014
CPMs among gaming advertisers on Facebook were up 548% year over ye ...
- Loctite Gambles On The Super Bowl
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 28, 2014
Loctite has spent only $4 million on measured media each of t ...
- Michigan To Be GM's Global Electric Vehicle Center
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 28, 2014
GM isn't expected to reveal its next-generation Chevrolet Volt plug-in hybrid unt ...
- Denny's Profit Rises
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 28, 2014
Denny's Corp. posted an 18.7% increase in third-quarter net income, as we ...
- Dunkin Adds The Cronut
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 28, 2014
Dunkin' Donuts will begin selling a combination croissant-donut early next month. T ...
- The North Face Launches Biggest-Ever Campaign
Marketing Daily, Karl Greenberg - Monday, October 27, 2014
The promote the campaign, North Face has a taxi cruising New Yo ...
- Little-known Smartphone ZTE Hopes To Become Very Known With Knicks Deal
Marketing Daily, Karl Greenberg - Monday, October 27, 2014
The deal -- designed to boost the company's profile while aligning ...
- Lululemon's Dalai Lama Partnership Backfires
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 27, 2014
The yoga-wear retailer is getting slammed after announcing a partnership this we ...