- New Campaign Touts Chrysler 200 In Four Languages
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 27, 2014
Chrysler is "Ready to Take on the World" to tout the Chrysl ...
- Sodastream Cuts Deal With Pepsi
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 27, 2014
Sodastream and PepsiCo are using the Florida market to test make-at-home sod ...
- Ford Plans $5 Billion Lincoln Overhaul
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 27, 2014
Besides getting comedy-sketch time on SNL this past weekend, Lincoln's getting so ...
- Mighty Marmite Marches On
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 27, 2014
The storied brand is over 110 years old, has been sent o ...
- Whither Brand Korea?
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 27, 2014
Why can't the Republic of Korea take a page from its export ...
- ShareThis Drills Down On Social Buzz Around Big Events
Marketing Daily, Karl Greenberg - Friday, October 24, 2014
The study, which looks at social behavior around major events like Sha ...
- AIMExpo Looks To Be THE U.S. Motorcycle Show
Marketing Daily, Karl Greenberg - Friday, October 24, 2014
"At the end of the day, it's the trade shows that ser ...
- Wearable Health? Still Just A Novelty
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 24, 2014
Consumers have not yet embraced wearable health technology, but they could ...
- Daimler Says Its Mercedes Unit Set To Hit Record Sales
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 24, 2014
Daimler AG used a surge in sales of new Mercedes-Benz models ...
- Why To Market To Millennials While They Have Money
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 24, 2014
Middle-class Americans have only $20,000 saved for retirement, just a tad le ...
- Target Aims To Inspire Shoppers
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 24, 2014
Target's partnership with Joy Cho exemplifies the retailer's mission to provide shoppe ...
- Q&A: At 'B-Dubs', Winning Fans Is The Name Of The Game
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 24, 2014
With a new naming rights deal for college football's Citrus Bowl ...
- Marketers Talk Mobile First At Media Tech Summit
Marketing Daily, Karl Greenberg - Thursday, October 23, 2014
Participants dealing with how mobile changes data, creative and media strategy sa ...
- When Is An Ad Featuring A Celebrity Expensive Product Placement?
Marketing Daily, Karl Greenberg - Friday, October 24, 2014
I have been talking about the Matthew McConaughey ads for Lincoln Mot ...
- Healey Out At P&G
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 23, 2014
Procter & Gamble head of North American operations Melanie Healey will lea ...
- Honda Appoints First Quality Czar; Execs Cut Pay
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 23, 2014
Dealing with its fifth recall in a year of its Fit sma ...
- Ringo Starr Drumming For Skechers
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 23, 2014
Ringo Starr, currently on tour, is taking his sticks and skins ...
- Unhealthy Brands Use Facebook To Target Young People
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 23, 2014
The University of Sydney has published research suggesting junk food brands a ...
- Macy's Links With Google For Shopping App
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 23, 2014
Starting next month, people will be able to use their smartphones ...
- Amex Finds Mobile Phone Shopping Up 53%
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 23, 2014
Using smartphones and tablets to shop for the holidays has grown ...
- Luxury Automakers Can Succeed With Premium Partnerships
Engage:Affluent, Karl Greenberg - Thursday, October 23, 2014
Automakers have found interesting ways of getting people into their cars throu ...
- Chevrolet, GMC Counting Big-Time On Mid-Size Trucks
Marketing Daily, Karl Greenberg - Wednesday, October 22, 2014
Mid-size trucks are officially back. At a launch event in New Yo ...
- Mazda Grabs Sponsorship Of SXSW
Marketing Daily, Karl Greenberg - Wednesday, October 22, 2014
"After spending time at last year's SXSW in Austin, we knew ...
- Automakers Should Love Public Transportation
Marketing: Green, Karl Greenberg - Thursday, October 23, 2014
Some industries have been doing whatever they can to back-track mass trans ...
- Chipotle, Google, Gap Talk Brand Strategy In Philly
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 22, 2014
At Forbes' inaugural Under 30 Summit in Philadelphia on Tuesday afternoon, Raymo ...
- Sonic Puts Hold On 'One Sonic-One' Experience
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 22, 2014
Sonic Automotive Inc., the country's fourth largets auto dealership group, will ta ...
- Las Vegas Firm Chosen For State's Winter Effort
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 22, 2014
The Nevada Tourism Commission has tapped Las Vegas-based B&P Advertising and Publ ...
- Michigan Latest State To Hate On Tesla Retail Setup
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 22, 2014
Tesla sells its cars direct to consumers through company-owned stores. This ...
- A Must-Read Book On How Sounds Help Sell
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 22, 2014
Composer and author Joel Beckerman, writer of the new book, "Sonic Boo ...
- AutoTrader Inks 360-degree Extension With NBA
Marketing Daily, Karl Greenberg - Tuesday, October 21, 2014
Jessica Stafford, VP of consumer marketing for Cox Automotive, owner of AutoTrade ...