- Schick Goes Xtreme On The Onion
Marketing Daily, Karl Greenberg - Tuesday, October 21, 2014
Tom Beeby, partner and executive creative director, points out that the effo ...
- McRibs Are Back ... At Some Restaurants
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 21, 2014
McDonald's U.S. restaurants will carry the McRib sandwich this year. The limited-time-offer ...
- Big Holiday Spending On Electronics
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 21, 2014
U.S. consumers will spend an estimated $33.8 billion on electronics this holid ...
- Giantmicrobes Nearly Sold Out Of Ebola Toys
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 21, 2014
Giantmicrobes, the company that makes plush toy microbes, including cute Black Dea ...
- Online Thanksgiving Day Sales May Top $1 Billion
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 21, 2014
Total online Thanksgiving Day sales will top the $1 billion mark th ...
- Ford C-Max Touted Less For Mileage Now
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 21, 2014
Ford was forced to restate the estimated fuel economy of its C-M ...
- 'Sons Of Anarchy' Ride Away On Harleys; Black Widow Rides In
Marketing Daily, Karl Greenberg - Monday, October 20, 2014
The "Sons of Anarchy" are riding Harley-Davidson Street Bobs into the sunse ...
- Nissan Evinces Marketing Lessons Well Learned
Marketing: Automotive, Karl Greenberg - Tuesday, October 21, 2014
Major brands spoke at the Association of National Advertisers' Masters of Marketi ...
- Microsoft About To Launch Wearable Device
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 20, 2014
Microsoft will launch a smart watch within weeks, per sources. It wi ...
- Through Startup Brands Can Use Bitcoins To Get Selfies
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 20, 2014
Using a new app, BadgerHunt, advertisers can pay in Bitcoin to displ ...
- In Korea, A Pizza Hut Pizza Is Dinner And Dessert
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 20, 2014
Pizza Hut's international outlets are test labs. In Korea, the company h ...
- GM Chief Counsel HIts The Bricks
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 20, 2014
Michael Millikin, the GM chief counsel many see as being the pers ...
- HarperCollins Hires New Christian Publishing Marketer
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 20, 2014
HarperCollins Christian Publishing has hired former Zondervan executive Doug Lockhart to ser ...
- For JetBlue, T-Mobile And Bank Of America, Growth Means Redefining The Reviled
Marketing Daily, Karl Greenberg - Friday, October 17, 2014
This year's Association of National Advertisers' Masters of Marketing conference in Orlan ...
- In 'Surrender Or Fight' Moment, Target Chooses To Fight
Marketing Daily, Karl Greenberg - Friday, October 17, 2014
At the Association of National Marketers' Masters of Marketing conference in Orlan ...
- Microsoft Puts Marketing Into Products With Freemium Model
Marketing Daily, Karl Greenberg - Thursday, October 16, 2014
"As strong as brands like Xbox and Windows are, the Microsoft bra ...
- Brand Purpose, Brand Champions Drive General Mills
Marketing Daily, Karl Greenberg - Thursday, October 16, 2014
Be the brand champion, and put consumers at the center. That's ...
- Social, Digital Brands Lead 2014 Loyalty Index
Marketing Daily, Karl Greenberg - Wednesday, October 15, 2014
But the only non-digital or social brand that rates the top-20 li ...
- BMW Partners With Soho House Group For Global Effort
Marketing Daily, Karl Greenberg - Wednesday, October 15, 2014
The effort kicked off Tuesday at Shoreditch House in London, with ...
- Kia Taps LeBron James As Luxury Ambassador
Marketing Daily, Karl Greenberg - Thursday, October 16, 2014
Kia isn't the first brand that springs to mind as needing ...
- NBA Taking Roll Call, Wants Everybody Up For 2014-15
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 15, 2014
With MLB post-season in full swing, the NFL in over-drive, Nascar runni ...
- JCPenney Hires First-Ever Black CEO
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 15, 2014
J.C. Penney on Monday announced that it has hired veteran Marvin Ellis ...
- On Thanksgiving, Macy's May Open Even Earlier
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 15, 2014
A year after being open on Thanksgiving for the first time, Macy ...
- Mazda Could Bring Back the Wankel
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 15, 2014
The Mazda may go "Hummmm" again. After years of hints, promises a ...
- YouTube's New Brand Lab In New York
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 15, 2014
YouTube is opening its YouTube Space in New York in hipster centr ...
- Burger King's Hirschhorn Talks Media Strategy At Sports Marketing Symposium
Marketing Daily, Karl Greenberg - Tuesday, October 14, 2014
Eric Hirschhorn, CMO of Burger King, said the learning curve has be ...
- Nick Thune Is Wacky Lyft Driver For Comedic Videos Touting 2015 Fit
Marketing Daily, Karl Greenberg - Tuesday, October 14, 2014
In another of the videos, the theme is maintaining the right in-c ...
- Most Consumers Want To Engage With Brands Via Mobile Chat
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 14, 2014
Sixty-two percent of consumers expect live chat to be available on mobi ...
- Ashton Kutcher's Clever Lenovo Move
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 14, 2014
Ashton Kutcher is pitching Lenovo's new Yoga tablet and his own start ...
- World Marathon Majors Going The Distance With Abbott
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 14, 2014
Effective in 2015, global health care firm Abbott is title sponsor f ...