- Pepsi Continues Super Bowl Halftime Hype With Blake Shelton
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 28, 2014
Pepsi has unveiled a commercial in which country music star Blake Shelt ...
- Five Brands Lead Omni-Channel Marketing
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 28, 2014
Sixty percent of online adults in the U.K. and U.S. now u ...
- Hyundai Needs Design Hierarchy, Says Schreyer
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 28, 2014
Peter Schreyer, Kia's former design chief, now Hyundai Motor Group President. hop ...
- Black Friday Is Bright Light For November Vehicle Sales
Marketing Daily, Karl Greenberg - Friday, November 28, 2014
Black Friday could put the auto business right over the top, creati ...
- Chrysler's Pentastar Going Away For New FCA Logo
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 26, 2014
With the formation of Fiat Chrysler Automobiles now complete, the stylized lette ...
- New Agency Sought For Corona Light And Modelo Especial
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 26, 2014
Goodby Silverstein & Partners will no longer handle Constellation Brands' Corona Lig ...
- Frozen Tops Xmas List For Girls
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 26, 2014
Disney's "Frozen" has topped Barbie as the toy most parents plan ...
- Best Buy's Dress Rehearsal
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 26, 2014
Black Friday means atavistic behavior, lost kids, and great web videos ...
- Hyundai And Kia Sales To Hit Eight Million, A Record
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 26, 2014
Hyundai Motor Co. and its sibling Kia Motors Corp. are collectively headi ...
- Kia Motors Back For Year Two Of YouTube Music Awards
Marketing Daily, Karl Greenberg - Tuesday, November 25, 2014
Both the Kia site for the show and YouTube's Kia-branded site a ...
- AutoTrader.com Study Finds In-Car Technology Offers A Big Conquest Opportunity
Marketing Daily, Karl Greenberg - Tuesday, November 25, 2014
In a new study by online vehicle market AutoTrader.com, 56% of U. ...
- NBA Champion Spurs Show 'Supermarketing' Skills
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 25, 2014
It pays to win the NBA title, as the defending champion S ...
- PETA To Get Naked At Macy's Parade
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 25, 2014
Animal rights group PETA is planning a naked protest of a SeaWor ...
- Tesla May Collaborate With BMW
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 25, 2014
Tesla Motors has begun discussing a possible collaboration with Germany's BMW A ...
- Nardini Steps Down At AOL Advertising
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 25, 2014
Erika Nardini, AOL's marketing chief for its advertising division, is leaving t ...
- Budweiser Waves Bye To Clydesdales
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 25, 2014
Budweiser is switching from Clydesdales to hipsters as it tries to ga ...
- Chrysler Dances With American Music Awards Broadcast
Marketing Daily, Karl Greenberg - Monday, November 24, 2014
The Eminem ad teased the upcoming video for his song, wherein ...
- Trucks Back On A Roll This Year. Detroit Gets The Benefit. Ford Preps For December
Marketing: Automotive, Karl Greenberg - Tuesday, November 25, 2014
Trucks, baby. There hasn't been this much going on in the pick ...
- Pear Growers Hip To Rick Ross
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 24, 2014
Rapper Rick Ross said recently that eating pears helped him lose weigh ...
- Amazon Grabs Office Space In New York
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 24, 2014
Amazon has leased 470,000 square feet at a midtown Manhattan property rig ...
- Apple Launches Big (RED) Effort
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 24, 2014
Apple is launching a two-week campaign around its app store, retail locatio ...
- Kraft Uses Mixed Multicultural Model
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 24, 2014
Kraft is using a flexible approach to multicultural marketing by combining tradition ...
- NHL Heats Up Outdoor Games With Epix Advertising Efforts
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 24, 2014
With the annual Bridgestone Winter Classic coming Jan. 1 and the Coo ...
- Volkswagen Putting Huge Investment In Eponymous Brand
Marketing Daily, Karl Greenberg - Friday, November 21, 2014
Said the company's chairman of the board, Martin Winterkorn: "We will contin ...
- Subaru Shares The Love With Year-End Campaign
Marketing Daily, Karl Greenberg - Friday, November 21, 2014
Alan Bethke, VP marketing with the Cherry Hill, N.J., company said th ...
- Thanks To Foot Locker, Pacquiao Finally 'Gets' His Man
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 21, 2014
Manny Pacquiao, in a welterweight title fight this weekend, is one ...
- Church's Putting Oreos Into Holiday Biscuits
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 21, 2014
Church's Chicken has never messed with its biscuit recipe. Now, the fa ...
- Cadillac Chief Sees $250,000 Flagship In 2029
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 21, 2014
Johann de Nysschen, Cadillac's new chief, sees ultra-premium cars in the Gener ...
- Pizza Hut Goes To Old World To Tout New Innovations
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 21, 2014
Pizza Hut debuted its new menu this week, "Flavor of Now," whi ...
- Casual Dining Brands Need Attachment
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 21, 2014
A new study from Boston Consulting Group sees casual dining restaurants recedi ...