- Southern California Dealers Bring Back Helpful Honda Guys
Marketing Daily, Karl Greenberg - Thursday, November 20, 2014
The organization's TV and social channels are running a series of n ...
- DV8 Says Golf Isn't For Everyone, But It Should Be For Anyone
Marketing Daily, Karl Greenberg - Friday, November 21, 2014
I wandered halfheartedly into a press conference yesterday for a product call ...
- The JetBlue Difference Has Just Left The Gate
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 20, 2014
It had to happen. JetBlue's wonderful no-fee policy for the first check ...
- CVS Opening Innovation Center In Boston
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 20, 2014
Rhode Island-based CVS Health, which operates the second-biggest drugstore chain, will op ...
- Brand Director Says Cadillac Is Luxury Brand Not Car Brand
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 20, 2014
Melody Lee, director of Cadillac's brand and reputation strategy is in n ...
- Lowe's Strengthens On Housing Market Gains
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 20, 2014
Lowe's third-quarter earnings rose 17%, on track with the home improvement sector ...
- Why Gen Y Can't Save
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 20, 2014
A USA Today/Bank of America Better Money Habits poll of Millennials fin ...
- Jaguar Land Rover's McCullough Balances Differences And Similarities
Marketing Daily, Karl Greenberg - Wednesday, November 19, 2014
Kim McCullough, who now oversees brand strategy, advertising, digital, experiential and partnershi ...
- Lexus Rolls Into Christmas With Latest 'December To Remember'
Marketing Daily, Karl Greenberg - Wednesday, November 19, 2014
Lexus is driving into the automotive Gettysburg to join the pitched batt ...
- Nokia Counting On N1
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 19, 2014
Nokia has the 98th most valuable brand name in the world (wor ...
- Is Computer Wiz Barbie Just A Geek's Boy Toy
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 19, 2014
Amazon reviewers are seizing on “I Can Be A Computer Engineer" fr ...
- The Millennials In A Big Nutshell
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 19, 2014
Millennials outnumber Boomers by 11 million, partly because of immigration. Fifty-seven perce ...
- New Car Sales Could Hit 17 Million Next Year
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 19, 2014
New car sales will continue to roll in 2015 with nearly ...
- Why AirBnB Started Pineapple, The Magazine
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 19, 2014
Airbnb's new magazine, Pineapple is meant to bring the brand offline. T ...
- Fiat Extends Surfing Work With Vans
Marketing Daily, Karl Greenberg - Tuesday, November 18, 2014
The North American unit of Fiat Chrysler Automobile's (FCA) Fiat division ...
- What The L.A. Show Will Deliver Besides Weather
Marketing Daily, Karl Greenberg - Wednesday, November 19, 2014
If you can only go to one auto show in a ye ...
- Pay-To-Play Beer Scandal In Boston
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 18, 2014
Massachusetts regulators are investigating a beer-tap pay-to-play condition in the state ...
- Sears Loses Appliance Leadership To Lowe's
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 18, 2014
Sears may lose its top-appliance-seller status to Lowe's as Sears' CEO Edd ...
- Fewer Birds Mean Higher Prices This Thanksgiving
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 18, 2014
Americans will (try to) eat some 46 million turkeys during Thanksgiving. Go ...
- To Reach Gen Y, MassMutual Expands 'Society Of Grownups'
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 18, 2014
MassMutual is going after Millennials in Boston with The Society of Grownup ...
- Airbus Sees Future Of The Airliner In Donuts
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 18, 2014
The flying wing is the most efficient aircraft design and Airbus wou ...
- Soccer Marketers Dice U.S. Fan Base
Marketing Daily, Karl Greenberg - Monday, November 17, 2014
At MediaPost's Marketing Sports conference on soccer in America on Monday, panelis ...
- Guitar Center Focuses On The Artist To Build The Brand
Marketing Daily, Karl Greenberg - Monday, November 17, 2014
Although the world's largest music retailer, Guitar Center, has been growing i ...
- Fitbit Starts Global Campaign
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 17, 2014
Fitness-wearables company Fitbit is launching its first global campaign. The seven-year-old bra ...
- Cadillac Cruises Into Soho
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 17, 2014
Cadillac has leased the top two floors of the 467,000-square-foot building ...
- Marketers Turn Cy Young-MVP Clayton Kershaw Into Pitchman
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 17, 2014
Clayton Kershaw earns about $3 million in endorsements, and analysts say ...
- Walmart Employees To Protest For Pay On Thanksgiving Day
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 17, 2014
A day after police arrested 23 people outside a Los Angeles Walma ...
- Another Wacky QSR Franken-Item For Asia Market
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 17, 2014
"Berry Kristmush" is what Burger King's Japan division is wishing the peop ...
- Shannon Out At Hyundai, Automaker Confirms
Marketing Daily, Karl Greenberg - Friday, November 14, 2014
The automaker isn't new to surprising shake-ups. Late last year, in ...
- Honda Extends Again With The NHL In U.S. And Canada
Marketing Daily, Karl Greenberg - Monday, November 17, 2014
There will also be promotions across digital properties like NHL.com, NHL Soci ...