- Tom Noble Moves From BMW Australia To Oversee Mini U.S.A. Marketing .
Raw, Karl Greenberg - Saturday, November 15, 2014
Mini U.S.A. has tapped Tom Noble, a marketer at BMW Australia, ...
- Walmart Sales Turn Positive For Quarter
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 14, 2014
Wal-Mart Stores on Thursday reported its first quarterly U.S. comparable-store sales ga ...
- Mercedes, Mini, Are Tops In J.D. Power Sales Satisfaction
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 14, 2014
European brands are on top of J.D. Power's latest sales satisfaction stud ...
- Samsung Testing Video Service
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 14, 2014
Samsung Electronics, as part of its mobile video strategy, is looking ...
- Taco Bell Wants You To Dip Your Tacos
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 14, 2014
Taco Bell's trying a new take on tacos: dipping. One is t ...
- Another Wacky Pizza For Overseas
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 14, 2014
It's kinda gross, but really entertaining. We mean the stories about weir ...
- Study Says Chinese Have A Tough Nut To Crack In U.S.
Marketing Daily, Karl Greenberg - Friday, November 14, 2014
The Chinese are hoping to elbow into the U.S. market, as ...
- Free Speech Is Common Sense In Marketing
Marketing Daily, Karl Greenberg - Friday, November 14, 2014
If a marketing team is communicating transparently and on the same pag ...
- Sources: Steve Shannon Out As Top Hyundai Motor America Marketer
Raw, Karl Greenberg - Friday, November 14, 2014
It seems likely that Steve Shannon, who came to Hyundai Motor Ameri ...
- ESPN Names 13-Year Company Vet Seth Ader New VP-Marketing
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 13, 2014
ESPN has promoted Seth Ader to VP marketing. Ader, formerly ESPN's seni ...
- Automakers Agree To Connected-Car Privacy Principles
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 13, 2014
BMW, Chrysler, Ford, GM, Honda, Hyundai-Kia, Mercedes-Benz, Nissan, Toyota and Volkswagen ha ...
- Hotels Losing Out On Search Engine Advertising
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 13, 2014
Research firm BrandVerity's followup study on pay-per-click advertising finds that hotels cou ...
- Restaurant Deals Stay Brisk Into 2015
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 13, 2014
Low-cost loans are fueling restaurant deals, which will continue into 2015, p ...
- Cancer In China A Growth Market For Merck, So To Speak
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 13, 2014
Merck Serono SA plans to make its Chinese division a world lead ...
- Microsoft, Intel, Google, Nestle and Disney Top APCO's Champions List
Marketing Daily, Karl Greenberg - Thursday, November 13, 2014
The top brands meet stakeholders' most important expectations; act in a w ...
- Land Rover Redefines Branded Entertainment With 'The Vanishing Game'
Marketing Daily, Karl Greenberg - Wednesday, November 12, 2014
Said the author, in a statement, "A Land Rover is part ...
- How The NHL Is Using Marketing, Media, Fan Growth
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 12, 2014
The National Hockey League says it is seeing growth among fans, med ...
- NPD Reveals Top Ten Foods Of The Decade
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 12, 2014
The percentage of Americans consuming yogurt at least once in two wee ...
- BMW, Mercedes Battle For Sales Title
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 12, 2014
BMW and Mercedes-Benz are battling for the sales crown in the luxu ...
- Price Chopper To Change Name, Branding
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 12, 2014
Grocery store chain Price Chopper is changing its name and brand positionin ...
- NJOY Tops U.S. Retail Vaping Sales
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 12, 2014
NJOY is the top U.S. retail vaping product, generating a nearly 6 ...
- Engaging Brand Enthusiasts Is Key To Snagging Customers
Marketing Daily, Karl Greenberg - Tuesday, November 11, 2014
The study shows that a critical group, and most likely to ...
- Classic Toys Tout Honda Vehicles In New Campaign
Marketing Daily, Karl Greenberg - Tuesday, November 11, 2014
In one of the spots, a Jem doll reminds viewers about h ...
- Do Data Breaches Make Shoppers More Careful? No
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 11, 2014
Although almost 50% of consumers have fallen victim to at least o ...
- Nike Officially Dumps Adrian Peterson
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 11, 2014
Nike informally severed ties with Minnesota Vikings running back Adrian Peterson aft ...
- Toys R Us Opening At 5 On Thanksgiving, Going Digital
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 11, 2014
Toys 'R Us is launching holiday marketing initiatives along with the ne ...
- Observers Optimistic About Whole Foods 'Value' Positioning
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 11, 2014
Industry analysts say the approach Whole Foods Market is taking is t ...
- Super Bowl? Not So Much For Automakers This Year So Far
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 11, 2014
Automakers seem blase about the Super Bowl this time around. NBC sti ...
- Nissan Extends Partnership With 'The Voice'
Marketing Daily, Karl Greenberg - Monday, November 10, 2014
In the first vignette, debuting during the Nov. 18 episode of "T ...
- With Hyundai Sonata, If At First They Don't Bite, Bait The Hook A Bit
Marketing: Automotive, Karl Greenberg - Tuesday, November 11, 2014
The 2015 Hyundai Sonata, seriously redesigned, has gotten its share of mix ...