- Nissan Shows Digital Efforts At Advertising Week
Marketing Daily, Karl Greenberg - Wednesday, September 30, 2015
Nissan's Robert Brown and Steve Savic, ECD at Nissan agency Critical Mas ...
- Partnering With Influencers Means Meeting Them Halfway
Marketing Daily, Karl Greenberg - Wednesday, September 30, 2015
According to Zefr, 60% of marketers will increase spend on influencer marketi ...
- Verizon Plans Huge Marketing Push For Go90 Video Launch
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 30, 2015
Verizon, surrounded by a feisty group of rivals, will look to furth ...
- Best Western Changing Name, Logos
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 30, 2015
After 22 years with its iconic blue-and-yellow logo adorned with a r ...
- Amazon Creating Uber-Like Delivery Squad
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 30, 2015
Watch out Uber, Amazon may just steal away your drivers. The onli ...
- Taco Bell Launches Online Ordering And Payment
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 30, 2015
Taco Bell Corp. is launching a new website that allows users ...
- Falken Tires Inks MLB Marketing Alliance
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 30, 2015
Falken Tires has signed a deal making it the official tire ...
- New Ads For 2016 Chevy Volt Go After Nissan Leaf, Toyota Prius
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 30, 2015
The Chevrolet Volt won't be available nationally until late next spring, b ...
- 'Toyota Effect' Helps Organizations In New Campaign
Marketing Daily, Karl Greenberg - Tuesday, September 29, 2015
The effort, involving a partnership with Cinelan film distribution company and digit ...
- What Would Darwin Say About Advertising Today?
Marketing Daily, Karl Greenberg - Monday, September 28, 2015
Advertising? It all depends on how you define it. Advertising as a ...
- The Key To Fantasy (Football)
Marketing Daily, Karl Greenberg - Monday, September 28, 2015
At an Advertising Week discussion on Monday, Matthew Berry, senior fantasy analy ...
- Lord Browne Knows About Crisis
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 28, 2015
Lord Browne was CEO of oil giant BP during the Texas Ci ...
- Vinyl Still Brings In Money
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 28, 2015
Vinyl made up a third of all physical music sales in t ...
- Wal-Mart Needs To Revamp Grocery
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 28, 2015
Groceries account for about 56% of Wal-Mart sales. But Wal-Mart's grocery departme ...
- VW Hurts Diesel
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 28, 2015
Clean diesel has been dinged by the Volkswagen emissions-cheating scandal. But wi ...
- Uber Launches Another Product
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 28, 2015
Uber is launching a new service targeting event organizers, especially those tir ...
- Gilleland Returns To Scion As VP
Marketing Daily, Karl Greenberg - Friday, September 25, 2015
Scion wants to get back to where it once belonged. That wou ...
- Nissan Goes Fast With New Altima
Marketing Daily, Karl Greenberg - Friday, September 25, 2015
Eric Ledieu, head of marketing for sedans, sports cars and Nissan's performan ...
- CVS Expands Availability Of Naxolone
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 25, 2015
CVS/pharmacy expanded the availability of the opioid overdose reversal medicine naloxone ...
- McDonald's Does Organic Burger In Germany
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 25, 2015
McDonald's first 100% organic-beef burger goes on sale in Germany next wee ...
- VW Puts Porsche Under The Hood
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 25, 2015
Volkswagen AG is expected to appoint Matthias Mueller, the head of i ...
- New Kenneth Cole Campaign Ups Spend For 'Courage'
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 25, 2015
Kenneth Cole's, whose ads sell both brand and social causes, is getti ...
- Topps Asks Fans To Select Next Jeter, Aaron, Nolan Ryan, Ted Williams
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 25, 2015
Topps cards is doing a multi-platform activation asking people to decide whi ...
- Cross Writes New Story With Global Campaign
Marketing Daily, Karl Greenberg - Thursday, September 24, 2015
Its theme line, "Inspiring Ingenuity," and the new logo, incorporating the origin ...
- You're A Loyalty Point Away From Free Coffee!
Marketing Daily, Karl Greenberg - Friday, September 25, 2015
I arrived at my loyalty jones late in life. I used ...
- Let The VW Hunger Games Begin
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 24, 2015
The nearly 500,000 recalled Volkswagen and Audi vehicles are safe to driv ...
- Anheuser-Busch Finds Room For Another Craft Beer
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 24, 2015
Golden Road Brewing, the largest craft brewery in Los Angeles, is bei ...
- Lloyd, Walsh-Jennings On Team Visa For 2016 Olympics
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 24, 2015
World Cup U.S. women's soccer champion Carli Lloyd and three-time Olympic gold-med ...
- Autonomous Parking Be Darned, People Want To Park It Themselves
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 24, 2015
A new survey from AAA shows that when it comes to parall ...
- Food Trends At The MUFSO Conference
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 24, 2015
One thing about the Multi-Unit Foodservice Operators Conference: good food. And t ...