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Falken Tires Inks MLB Marketing Alliance
- NYSportsJournalism.com, Wednesday, September 30, 2015 9:32 AM
Falken Tires has signed a deal making it the official tire of Major League Baseball. The effort, starting with the 2016 season, includes a multi-platform marketing support to include the All-Star Game, post-season and World Series. To jump-start the pact, Falken said it would have "global marketing rights for the 2015 MLB post-season." The company says the deal marks the company's first deal with a professional sports league after 30 years marketing around motorsports.
