- Papa John's Declares 'National Football Month'
Marketing Daily, Karlene Lukovitz - Wednesday, December 30, 2009
Looking to further leverage its official NFL pizza sponsorship and establish ...
- Taco Bell Latest QSR To Promote Weight-Loss Angle
Marketing Daily, Karlene Lukovitz - Tuesday, December 29, 2009
Taco Bell's campaign, being rolled out in time to join the avalanc ...
- The 'New' Domino's Unveils TV Spots
Marketing Daily, Karlene Lukovitz - Monday, December 28, 2009
Intended to suggest movie trailers, the spots convey the basic drift ...
- Eight O'Clock Offers Facebook 'How To' Video
Marketing Daily, Karlene Lukovitz - Sunday, December 27, 2009
"We believe that 'connecting over Facebook' is similar to 'connecting over coffee' ...
- Bruce Willis Hooks Up With Sobieski Vodka
Marketing Daily, Karlene Lukovitz - Wednesday, December 23, 2009
Willis was chosen as the brand's ambassador because his personality and t ...
- Denny's CMO Shift Spotlights Family Format Challenges
Marketing Daily, Karlene Lukovitz - Tuesday, December 22, 2009
Family chain concepts have tended to become "tired" over the years, f ...
- Nescafé Debuts U.S. Dolce Gusto Campaign
Marketing Daily, Karlene Lukovitz - Monday, December 21, 2009
In the commercial, the machine's most compelling differentiator -- its coffeehouse-level pow ...
- Poll: CPGs Still Social Media 'Wall Flowers'
Marketing Daily, Karlene Lukovitz - Friday, December 18, 2009
About half of consumer packaged goods companies are still social media "wa ...
- Ritz Leverages Its Fun Positioning For Holidays
Marketing Daily, Karlene Lukovitz - Friday, December 18, 2009
The Kraft Foods/Nabisco brand has rolled out the first specifically holiday-focused ...
- CFBAI Tightens Nutrition Standards In Kid Ads
Marketing Daily, Karlene Lukovitz - Thursday, December 17, 2009
In addition, the venues and types of marketing covered are being expand ...
- ANA: Restricting Kids' Advertising Won't Solve Obesity
Marketing Daily, Karlene Lukovitz - Thursday, December 17, 2009
"The types of non-voluntary [advertising] restrictions currently being advocated" -- including restricti ...
- FTC Chair Urges Food Marketplace 'Reinvention'
Marketing Daily, Karlene Lukovitz - Wednesday, December 16, 2009
Jon Leibowitz says the FTC and other government agencies comprising the Interagen ...
- Advergames Draw Scrutiny At FTC Food Forum
Marketing Daily, Karlene Lukovitz - Wednesday, December 16, 2009
Overall, the study found 83%, or 99 out of a total ...
- Government Group Proposes New Kids' Nutrition Regs
Marketing Daily, Karlene Lukovitz - Tuesday, December 15, 2009
The IWG is requesting input on possible/likely marketplace impacts, including what percenta ...
- NPD: Restaurant Recovery To Start Q3, 2010
Marketing Daily, Karlene Lukovitz - Monday, December 14, 2009
But the bigger concern is that, for the first time in NPD ...
- Back-To-Basics Leads 2010 Food Trends
Marketing Daily, Karlene Lukovitz - Friday, December 11, 2009
When people do go out to eat, they'll be experimenting more th ...
- California Pizza Most-Recommended Casual Chain
Marketing Daily, Karlene Lukovitz - Friday, December 11, 2009
"At minimum, casual restaurant brand marketers had better be sure that the ...
- Study: No '09 Growth In Organic Purchasers
Marketing Daily, Karlene Lukovitz - Thursday, December 10, 2009
"While it's theoretically possible that those people who are buying organics ...
- Subway Using 'Biggest Loser' Show Integration
Marketing Daily, Karlene Lukovitz - Wednesday, December 9, 2009
The new spokesperson deal with Shay Sorrells commences officially in 2010, b ...
- Co-Branded Private-Label Food: Feast Or Folly?
Marketing Daily, Karlene Lukovitz - Tuesday, December 8, 2009
Private label's growth during the current recession has been well documented: La ...
- DonQ Rum Engages Men Via Women's Advice
Marketing Daily, Karlene Lukovitz - Monday, December 7, 2009
"Instead of being in your face with our brand and products, we' ...
- One-Third May Be Open To Behavioral Tracking
Marketing Daily, Karlene Lukovitz - Friday, December 4, 2009
Nearly a third (32%) of Americans say they would be open ...
- NPD: Salty Snacks, Easy Meals To Lead Growth
Marketing Daily, Karlene Lukovitz - Thursday, December 3, 2009
In-home foods and meals in general will continue to benefit as t ...
- KFC Is Now Competing On Calories
Marketing Daily, Karlene Lukovitz - Wednesday, December 2, 2009
Kentucky Grilled Chicken is a permanent addition to KFC's menu (although prici ...
- Consumers Crave All-Day Breakfast Option
Marketing Daily, Karlene Lukovitz - Tuesday, December 1, 2009
Given that women expressed significantly more interest than men in having breakfa ...
- Marketers Brace For Regulatory Heat In '10
Marketing Daily, Karlene Lukovitz - Monday, November 30, 2009
Despite the "very impressive strides" made in the children's arena since t ...
- Wine Growth Resuming, At Least For Domestics
Marketing Daily, Karlene Lukovitz - Wednesday, November 25, 2009
Mintel confirms that domestic wines have proved somewhat recession-proof. And thanks ...
- Hardee's 'Grandpa' Spot Intros Mushroom Thickburger
Marketing Daily, Karlene Lukovitz - Tuesday, November 24, 2009
The spot -- which begins its television run next week but ...
- Quiznos Settles Franchisee Class Action Suits
Marketing Daily, Karlene Lukovitz - Tuesday, November 24, 2009
Quiznos founder Rick Schaden, who returned as CEO last February, and Gr ...
- Campbell's Q1 Marketing Down, Net Earnings Up
Marketing Daily, Karlene Lukovitz - Monday, November 23, 2009
Total marketing and selling expenses decreased by 7.5%, to $284 million compar ...