- Mondelez Signs Global Mobile Deal With Google
Marketing Daily, Karlene Lukovitz - Friday, May 31, 2013
Brokered with Starcom MediaVest, the deal covers 16 countries, from developed marke ...
- Industries Meet Calorie-Cutting Pledge Early
Marketing Daily, Karlene Lukovitz - Thursday, May 30, 2013
With the industry under mounting pressure for contributing to America's obesity crisi ...
- Country Time: Lemonade 'Stand-Tacular' Aids Kids
Marketing Daily, Karlene Lukovitz - Wednesday, May 29, 2013
Kraft Foods' Country Time Lemonade has launched a "Great American Lemonade Stand-Tacula ...
- Voluntary Alcohol Nutrients Labeling Approved
Marketing Daily, Karlene Lukovitz - Thursday, May 30, 2013
The Alcohol and Tobacco Tax and Trade Bureau (TTB) has made ...
- Report: Alcohol Leaders Lag In Social Video Sharing
Marketing Daily, Karlene Lukovitz - Tuesday, May 28, 2013
Overall, video sharing in the alcohol sector increased 1,593% from Q4 20 ...
- Philly Reaps Rewards Of Research, Multiple Channels
Marketing Daily, Karlene Lukovitz - Tuesday, May 28, 2013
Since 1997, when GPTMC launched its first marketing efforts, Philadelphia and "t ...
- Mondelez Goes Social, AR In Band-Tour Sponsorship
Marketing Daily, Karlene Lukovitz - Thursday, May 23, 2013
The "1D VIP Tour Correspondent" (Kylie Keene of Portland, Maine) was select ...
- Seattle's Best Promos New Drive-Thru Format
Marketing Daily, Karlene Lukovitz - Wednesday, May 22, 2013
The drive-thrus feature a menu that includes the brand's premium coffee, pl ...
- Balance Bar Unveils 1st National TV Ads In 10+ Years
Marketing Daily, Karlene Lukovitz - Wednesday, May 22, 2013
NBTY CMO Katia Facchetti cites recent Nielsen and SymphonyIRI data that respective ...
- Skyy Launches 'Be Part Of The Art'
Marketing Daily, Karlene Lukovitz - Tuesday, May 21, 2013
To support the debut of its new Skyy Infusions Moscato Grape variet ...
- Athenos Unleashes 'Cooking With Yiayia' Campaign
Marketing Daily, Karlene Lukovitz - Friday, May 17, 2013
The campaign is the latest creative evolution for Yiayia, who has amass ...
- Jennie-O Partners With 'Recipe Rehab'
Marketing Daily, Karlene Lukovitz - Thursday, May 16, 2013
"Recipe Rehab," created by Everyday Health Media, is the first YouTube sh ...
- Jack Link's Looks To 'Fuel' POP Sales
Marketing Daily, Karlene Lukovitz - Wednesday, May 15, 2013
Those who don't know the beef jerky-snacks category might expect ads featuri ...
- Oreo Unveils Animated 'Wonderfilled' Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 14, 2013
Having wrapped up a year of marketing celebrating its centennial, Oreo ...
- Studies: Bad News About Sodium Content, Consumption
Marketing Daily, Karlene Lukovitz - Tuesday, May 14, 2013
Two new studies indicate little progress in sodium levels in food, a ...
- Gevalia Rolls Out Videos, Facebook Sampling Game
Marketing Daily, Karlene Lukovitz - Monday, May 13, 2013
Continuing its full-on assault to gain share in the U.S. retail marke ...
- Red Robin Taps Fans To Be 'Burger Daddies'
Marketing Daily, Karlene Lukovitz - Monday, May 13, 2013
National Hamburger Month celebrants can share the love through a social sharing-cum-sweepstak ...
- Caffeinated Gum: Tip Of Consumers' Additives Concerns
Marketing Daily, Karlene Lukovitz - Friday, May 10, 2013
The news that Wrigley has put the brakes on its new Ale ...
- McDonald's And Wendy's In Pricing Battle
Marketing Daily, Karlene Lukovitz - Thursday, May 9, 2013
While QSRs fighting for the business of cash-strapped consumers -- who a ...
- Crystal Light To Host Mega Words With Friends Game
Marketing Daily, Karlene Lukovitz - Wednesday, May 8, 2013
The event will mark the first time that fans in all U. ...
- Monster, City Official In Dueling Lawsuits
Marketing Daily, Karlene Lukovitz - Monday, May 6, 2013
Monster's suit charges that Herrera is making illegal demands that Monster chan ...
- Ad, Innovation Push Helps Kraft Foods Beat Forecasts
Marketing Daily, Karlene Lukovitz - Friday, May 3, 2013
Kraft Foods Group reported Q1 2013 earnings and sales exceeding analysts' expectation ...
- Kraft Mac & Cheese Launches New Hispanic Creative
Marketing Daily, Karlene Lukovitz - Thursday, May 2, 2013
Having scored a hit with the Hispanic campaign it launched last yea ...
- Barbara's Bakery Sweeps Ties In With Puffin-Saving Cause
Marketing Daily, Karlene Lukovitz - Thursday, May 2, 2013
Barbara's Bakery -- makers of all-natural-ingredients products including Puffins and other cere ...
- PepsiCo Pulls Controversial Online Mountain Dew Ad
Marketing Daily, Karlene Lukovitz - Thursday, May 2, 2013
Regarding the Tyler spot controversy, Laura Ries, president of the Ries &am ...
- Campaign Formally Unveils The 'New' Del Taco
Marketing Daily, Karlene Lukovitz - Wednesday, May 1, 2013
The chain -- the U.S.'s largest quick-service Mexican brand after Taco Bel ...