- Drag Of A Tagline
Marketing: Politics, Kathleen Stockham - Tuesday, April 8, 2014
As the parent of a teen and a "tween," I am we ...
- Social Local - Global Target
Marketing: Politics, Kathleen Stockham - Tuesday, March 11, 2014
For the politically minded marketer, the social media sphere is likely t ...
- The Motley Household
Marketing: Politics, Kathleen Stockham - Tuesday, February 11, 2014
As demographic and political leanings of the country change seemingly every t ...
- Red, White and Euwwww....
Marketing: Politics, Kathleen Stockham - Tuesday, January 14, 2014
Hear that? That somber, deep reverberation as the clock strikes midnight? Bir ...
- Thrash & Burn CRM
MarketingTools: CRM, Kathleen Stockham - Tuesday, December 17, 2013
A long-time e-commerce colleague reached out to me for a "cocktail a ...
- Subbing In For The UnSub
MarketingTools: CRM, Kathleen Stockham - Tuesday, November 19, 2013
I finally said goodbye to an outdoor retailer in my inbox w ...
- The Agony Of Receipt ...
MarketingTools: CRM, Kathleen Stockham - Tuesday, October 15, 2013
I have a new car, and I took my baby in f ...
- The King Of CRM?
MarketingTools: CRM, Kathleen Stockham - Tuesday, September 17, 2013
I just returned from a very good conference, and on the seco ...
- Committing Sharknado
MarketingTools: CRM, Kathleen Stockham - Tuesday, August 20, 2013
Okay, sure I admit it. I added the "Sharknado" name to ...
- Sunken Cake - The Amy's Baking Company Recipe
MarketingTools: CRM, Kathleen Stockham - Tuesday, June 18, 2013
By now, you may have heard the story about the Scottsdale, Ariz ...
- The Snap Trap Of Loyalty
MarketingTools: CRM, Kathleen Stockham - Tuesday, May 21, 2013
Examine what your customers are actually using your loyalty program for: discount ...
- The Enemy Mine
MarketingTools: CRM, Kathleen Stockham - Tuesday, April 16, 2013
When you report your social media metrics to your boss or ...
- When The Tables Are Turned
MarketingTools: CRM, Kathleen Stockham - Tuesday, March 19, 2013
I recently spent my entire weekend with cheerleading moms in Dallas, ...
- Target Practice
MarketingTools: CRM, Kathleen Stockham - Tuesday, February 19, 2013
Recently, in a detailed conversation with a client, they had some ve ...
- Feeding Your Narcissistic Customers?
Marketing: Health, Kathleen Stockham - Friday, February 1, 2013
It's still first quarter so technically all of us should still ...
- Stepping On The Scale
MarketingTools: CRM, Kathleen Stockham - Tuesday, January 15, 2013
So it's that time of year when you take advantage of t ...
- Seating Customers At The Holiday Table
MarketingTools: CRM, Kathleen Stockham - Tuesday, December 18, 2012
Holiday time often means pressure to include those that, during the yea ...
- The Night The Lights Went Out
MarketingTools: CRM, Kathleen Stockham - Tuesday, November 20, 2012
The slow and painful recovery in the Northeast from that fat, destructiv ...
- A Swing And A 'Miss'
MarketingTools: CRM, Kathleen Stockham - Tuesday, October 16, 2012
We are in the thick of election season, just days from electi ...
- 'It's The (Database) Economy, Stupid!'
MarketingTools: CRM, Kathleen Stockham - Tuesday, September 18, 2012
Years ago, notorious political mouthpiece, James Carville (who "Family Guy" patriarch Pet ...
- Not Too Chicken To Have A Beef
MarketingTools: CRM, Kathleen Stockham - Tuesday, August 21, 2012
What the Chick-Fil-A media storm tells us about CRM. ...
- Seating For 2 Or 2,000,000?
MarketingTools: CRM, Kathleen Stockham - Tuesday, July 17, 2012
Are your CRM efforts aimed at a "big tent" strategy or ju ...
- Gross, Can You Rate Rejection?
MarketingTools: CRM, Kathleen Stockham - Tuesday, June 19, 2012
For some of our clients the focus seems to always be arou ...
- When the Spirit Moves You
MarketingTools: CRM, Kathleen Stockham - Tuesday, May 15, 2012
No doubt you have seen the rather public missteps and head-shaking arrogan ...
- SCRAM! -Harnessing Social Customer Relationship Application Management
MarketingTools: CRM, Kathleen Stockham - Tuesday, April 17, 2012
If you've been following the trends recently in Social Media you a ...
- Facebook Is Your New CRM
MarketingTools: CRM, Kathleen Stockham - Tuesday, March 20, 2012
Fool me once, shame on me. Fool me twice, punish me wi ...
- CRM And The City
MarketingTools: CRM, Kathleen Stockham - Tuesday, February 21, 2012
Taking your CRM efforts and creating personas around user behavior is n ...
- Making A 'Maverick' Out Of CRM?
MarketingTools: CRM, Kathleen Stockham - Tuesday, January 17, 2012
The new year kicked off the announcement that Mark Cuban (read: g ...
- 'Merchandising' Your Web Forms To Reduce Abandonment
MarketingTools: CRM, Kathleen Stockham - Tuesday, December 20, 2011
Everyone knows the grocery store analogy in understanding merchandising; milk and co ...
- Making A Circus Out Of Your CRM
MarketingTools: CRM, Kathleen Stockham - Tuesday, November 15, 2011
Some say that relationships are part guesswork, part instinct and part schmooz ...
