- When 'You've Lost That Loving Feeling'
MarketingTools: CRM, Kathleen Stockham - Tuesday, October 18, 2011
As the Righteous Brothers sang in their iconic hit, "You never clo ...
- Is This Pandering Or Smart Targeting?
Marketing Daily, Kathleen Stockham - Friday, October 14, 2011
Going down the ideological "fork" in the election-year road. ...
- Give It One Finger Or The Whole Hand?
MarketingTools: CRM, Kathleen Stockham - Tuesday, September 20, 2011
In conversation with a prospective client recently, the team was asked ...
- Blowing Up Your Dormant Database
MarketingTools: CRM, Kathleen Stockham - Tuesday, August 23, 2011
The science of targeted reactivation is pretty simple in its definition: waki ...