KEN LIEBESKIND

Articles by Ken All articles by Ken

• Streaming: Big Year Ahead in Online Media Daily on 12/18/2002
  

  The growth of streaming advertising will continue, with '03 promising to be the biggest year ever, according to streaming advertising providers, publishers, and agencies.

• Back to the Drawing Board in Media Magazine on 10/21/2002
  

  Newspapers confront advertising, circulation losses with a new blueprint for success. <\I>

• CBS, NBC Battle For First With Fox Batter Up in Online Media Daily on 10/16/2002
  

  CBS and NBC shared the top 10 again in this week's Nielsens, with Fox nudging past ABC for third place in prime average, thanks to its baseball playoff lineup.

• CPM Increases Reported for TV Ads in Online Media Daily on 10/15/2002
  

  The Big Four broadcast networks experienced an average cost-per-thousand increase of 7.5% in this year's upfront market, according to data aggregated from major sellers and buyers by Jack Myers Report.

• Internet And Email: Changing Traditional Media Consumption in Online Media Daily on 10/10/2002
  

  The rise of Internet and email is curtailing the use of traditional media. A survey of consumers by Gartner G2 conducted this summer shows that TV and newspapers are the hardest hit, with 20% saying they use them less often. Fifteen percent read magazines less often.

• Arbitron Changes Hispanic Audience Research Methods in Online Media Daily on 01/09/2002
  

  Arbitron yesterday decided to change the way they gather research data for the Hispanic audience.

• Football, Football, Football! in Online Media Daily on 01/09/2002
  

  Football carried the week in TV viewing, with seven football shows making the Nielsen top 25 for Jan. 1-6, with Sunday's New York Jets vs. Oakland Raiders game on CBS placing first.

• Satellite Radio Gets Rolling in Online Media Daily on 01/08/2002
  

  Yes, there is such a thing as satellite radio advertising and it looks like advertisers are buying into the concept.

• Hola TeleFutura in Online Media Daily on 01/14/2002
  

  Today is a red-letter day in Hispanic broadcasting history -- TeleFutura is being launched.

• Nextel Launches Celebrity Campaign in Online Media Daily on 01/07/2002
  

  Nextel, for the first time ever, has decided to try their luck at the ever-popular genre of celebrity campaigns. The campaign, which includes TV, print, radio and outdoor elements, launched during the Jets vs. Oakland game yesterday and featured NPYD Blue actor Dennis Franz.

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