LARRY DOBROW

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• Schwab Bungles Its Appeal To The Heart in Video Critique on 04/28/2017
  

  I have few strong feelings about Charles Schwab (or any other investment/banking/planning/insurance entity), but its continued efforts to forge a bond and position itself as the great protector of family and future land somewhere between insincere and delusional.

• Brawny's 'Strength' Deflates Gender Cliches in Video Critique on 04/21/2017
  

• Mega-Controversial PSA: 'Caregiving Isn't Easy' in Video Critique on 04/13/2017
  

  I had a difficult time determining whether "Tougher Than Tough," an Ad Council PSA released this week that extols caregivers, was real or "SNL"-lite parody.

• Marriott's Snap-Adventure Ducks Millennial Stereotypes in Video Critique on 04/07/2017
  

  I really dig a new Marriott campaign that leverages the smart cellular computer phone technology.

• New-2-U Video Critique Classiq: Father's Day 2014 Dad Vids in Video Critique on 03/30/2017
  

  I'm otherwise occupied this week, so for your reading pleasure and our sales department's commitment-keeping here's an oldie-but-okayie from the archives.

• Airbnb's Home Videos Overplay The Family Card in Video Critique on 03/24/2017
  

  I pity mobile-era brands like Airbnb. Or maybe I should say that I pity the people tasked with marketing them.

• ESPN Starts Having Fun Again With 'Outside the Lines' Send-Up, 'Different World' Homage in Video Critique on 03/17/2017
  

  You know who's having a cool, stealthily viral last few months? ESPN.

• Walmart Brand Films? Sure, Why Not. in Video Critique on 03/09/2017
  

  Turns out that Walmart is feeling a little differently about itself nowadays. Based on my experience that night, there appears to be a push to upscale the brand a bit.

• Diesel's 'Make Love Not Walls,' Deconstructed in Video Critique on 03/02/2017
  

  In "Make Love Not Walls," Diesel sics its skinny-jean army on the notion of walls. It is everything you'd imagine, and yet still more.

• Videos For "Grown-Up Children's Stories" Terrify And Delight in Video Critique on 02/24/2017
  

  The first in a series of videos previewing "Stories For Ways and Means," an anthology featuring stories written by musicians like Tom Waits and illustrated by painters who I presume are equally awesome but I know nothing about painting so I won't attempt to throw around any names, strikes me as so extraordinary.

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