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Larry Dobrow

Member since December 2011 Contact Larry

  • writer freelance
  • New York New York
  • 10025 USA

Articles by Larry All articles by Larry

  • 'Why I Walked Away' Throws A Positive Spin On The Players' Tribune Brand in Video Critique on 02/26/2015

    But in the last month, the Tribune published by far the most thoughtful take on the challenge baseball faces as it attempts to reverse the trend of losing the most promising young athletes to other sports. Then on Wednesday, it unveiled its most unvarnished video to date, in which former NBA first-round draft pick Larry Sanders shares his reasons for quitting the sport.

  • Biore Tries Too Hard With '#StripwithBiore Challenge' in Video Critique on 02/20/2015

    Bior's latest push behind its pore-gunk-suction strips, the "#StripwithBiore Challenge," tries so, so, so hard. The brand has been inserting the ever-so-whimsical double entendre of a hashtag into sponsored-tweet rotations with an abandon that borders on recklessness. And in the first video associated with the campaign, it overexerts professional-contortionist-style to make actress Brittany Snow happen.

  • 'The Elevator Scene' Helps Reinvent The Audi Brand in Video Critique on 02/12/2015

  • Air Wick's 'Home Is... (The Full Story)' Shows The Brand's New Sense Of Self in Video Critique on 02/05/2015

    So even before I spent a few minutes with Air Wick's latest home-is-where-the- malodorous-heart-is brand dispatch, I was primed to enjoy it. Selling a product of this nature can't be easy - by purchasing it, you're more or less admitting that the pong of your surroundings is displeasing to anyone except sweatsock fetishists - but Air Wick has done an admirable job positioning its wares as household enhancements. Whoever came up with the "home fragrance solutions" phrasing deserves a raise.

  • Nomorobo Is A Defiant Fly In the Telemarketing Ointment in Video Critique on 01/29/2015

    It is Super Bowl week. There are lots of ads. Several of them feature celebrities. I'd like to talk about marketing-evasion.

  • I'm Not Hyped For Pepsi's Super Bowl Halftime Show in Video Critique on 01/22/2015

  • Newcastle's 'Band of Brands' Falls Short, Like All Beer Marketing in Video Critique on 01/15/2015

    Which brings me to Newcastle Brown Ale and its second annual self-deprecating attempt at deflating the pomp and pageantry around Super Bowl beer ads. I loved the first one, which was understated and dismissive in ways that approximately zero percent of event-centric marketing usually is. This time around, however, the brand has gone the bigger-concept route - and, in the process, surrendered all the low-key charm that made its first dip into the anti-marketing marketing pool so appealing.

  • Onion Labs Hits The Right Tempo With Get Covered Illinois in Video Critique on 01/08/2015

    Hire The Onion - or, more specifically, its Onion Labs creative services arm. Because if its people can refashion Get Covered Illinois into a bona-fide original web brand with just a handful of subtle satirical bits, imagine what they could do with the crates of cash deposited on the loading docks of established brand-ad firms.

  • Top Videos of 2014 in Video Critique on 01/02/2015

  • 'SNL' Named Video Critique Brand-Video-Making Brand Of The Year in Video Critique on 12/26/2014

    So I'm about to drop the little dude off at daycare last week when I notice somebody eyeing me from down the hall. Panicked by the thought of non-virtual communication, I grasp around in my pocket for a weapon but, alas, find only Chap Stick and two nickels. The corridor narrows and dims cinematically; I steel myself for the inevitable. Then the guy sidles over and, with a big smile, waits for the recognition to wash over me.

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