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Larry Dobrow

Member since February 2006 Contact Larry

  • Sr. Partner Encore International
  • 215 East 68th St.
  • Suite 8T
  • New York New York
  • 10065 USA

A strategic and creative consultancy serving a group of four international advertising agencies

Articles by Larry All articles by Larry

  • Nomorobo Is A Defiant Fly In the Telemarketing Ointment in Video Critique on 01/29/2015

    It is Super Bowl week. There are lots of ads. Several of them feature celebrities. I'd like to talk about marketing-evasion.

  • I'm Not Hyped For Pepsi's Super Bowl Halftime Show in Video Critique on 01/22/2015

  • Newcastle's 'Band of Brands' Falls Short, Like All Beer Marketing in Video Critique on 01/15/2015

    Which brings me to Newcastle Brown Ale and its second annual self-deprecating attempt at deflating the pomp and pageantry around Super Bowl beer ads. I loved the first one, which was understated and dismissive in ways that approximately zero percent of event-centric marketing usually is. This time around, however, the brand has gone the bigger-concept route - and, in the process, surrendered all the low-key charm that made its first dip into the anti-marketing marketing pool so appealing.

  • Onion Labs Hits The Right Tempo With Get Covered Illinois in Video Critique on 01/08/2015

    Hire The Onion - or, more specifically, its Onion Labs creative services arm. Because if its people can refashion Get Covered Illinois into a bona-fide original web brand with just a handful of subtle satirical bits, imagine what they could do with the crates of cash deposited on the loading docks of established brand-ad firms.

  • Top Videos of 2014 in Video Critique on 01/02/2015

  • 'SNL' Named Video Critique Brand-Video-Making Brand Of The Year in Video Critique on 12/26/2014

    So I'm about to drop the little dude off at daycare last week when I notice somebody eyeing me from down the hall. Panicked by the thought of non-virtual communication, I grasp around in my pocket for a weapon but, alas, find only Chap Stick and two nickels. The corridor narrows and dims cinematically; I steel myself for the inevitable. Then the guy sidles over and, with a big smile, waits for the recognition to wash over me.

  • McDonald's 'Our Food. Your Questions.' Leaves More Questions Than Answers in Video Critique on 12/18/2014

    In a nifty bit of philosophical-nutritional synergy, while my mind was still fixed on burgers and mortality I happened upon the most recent video volley in McDonald's "Our Food. Your Questions." series of dietary propaganda. Previous installments attempted to answer queries like "what are McRib patties made of?," "why is the McRib seasonal?" and "where did the McRib come from?" These are all questions I have asked, usually when pondering secondary options as I encounter a 30-deep line at the bagel store after six beers. I love that McDonald's has bothered to answer them and believe they should give the likable assistant archivist featured in the third clip a more prominent role in marketing materials of this nature.

  • UPS' 'Your Wishes Delivered' Provides Artificial Uplift And Little Else in Video Critique on 12/11/2014

    For today's exercise, then, I set out to find a piece of brand video whose approach to the upcoming holidays might be described as "sardonic," "contemptuous towards those who would consume conspicuously" or "evidence of an imminent psychotic break in its creator." After an hour or two of clicking and then recoiling in horror upon hearing the first lite-jazz notes of a Starbucks-ified holiday classic, I gave up.

  • NPR Soars With 'Serial,' 'Wit' And 'Angel & Devil' in Video Critique on 12/04/2014

    I've never warmed up to NPR's offerings, despite the urging of family and friends to give them another chance. "Wait Wait...Don't Tell Me!," "A Prairie Home Companion" and the rest - they've always struck me as programming for people who crave wittiness and/or intelligence by association. This is just one guy's opinion, of course, and that one guy just declared his undying love for fart jokes.

  • Media All Star: Baba Shetty in Online All Stars on 12/09/2014

    When Baba Shetty describes his career progression as "interesting," he understates the case by more than a little. He didn't study media or marketing in school and counted among his formative jobs a post at BMW's US headquarters... in product development, where he worked on tweaking an early iteration of the next-generation 3 Series for the North American market. So how did Shetty, now chief strategy and media officer at DigitasLBi, become one of online and offline media's go-to guys, not to mention one of its most eloquent voices?

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