- Target Takes New Year's Eve
Marketing Daily, Laurie Petersen - Friday, December 29, 2006
[Retail] In its latest New York City-based event marketing campaign, Target ...
- Keep Your Eyes on the Ball: Target's Novel New Year's Eve Turn
MediaDailyNews, Laurie Petersen - Friday, December 29, 2006
It's brief, but it may make history in the outdoor ad categor ...
- P&G Expands Into Self-Testing With Medical Joint Venture
Marketing Daily, Laurie Petersen - Thursday, December 28, 2006
[Health] Procter & Gamble will invest $325 million in a 50-50 joi ...
- 'Real People' Rate Marketers On Customer Service
Marketing Daily, Laurie Petersen - Thursday, December 28, 2006
[Research] The year-end results are in on a nationwide online consumer surv ...
- Tupperware Gets Makeover
Marketing Daily, Laurie Petersen - Wednesday, December 27, 2006
[Transitions] As it continues to migrate from its home storage product root ...
- Rock'em Sock'em Robots Tout Dodge Ram Toughness
Marketing Daily, Laurie Petersen - Wednesday, December 27, 2006
[Automotive] New ads for the Dodge Ram 1500 feature the Rock'em Sock' ...
- Letting Consumers In Is Good For Brand Health
Marketing Daily, Laurie Petersen - Monday, December 4, 2006
[Research] Customer-created advertising has a positive impact on how consumers perceive ...