- Most-Read Stories Of The Aughts' Last Third
Marketing Daily, Aaron Baar - Wednesday, December 30, 2009
Celebrities garnered the top two spots, thanks to stories about Kirstie All ...
- Top 10 Most-Read 'Marketing Daily' Stories Of '09
Marketing Daily, Aaron Baar - Tuesday, December 29, 2009
"In a recession, people tend to go back to basics, and o ...
- Panasonic App Lets Users Play With Facial Hair
Marketing Daily, Aaron Baar - Monday, December 28, 2009
Panasonic will promote the app through traditional public relations, digital word ...
- Most Seek Incentive To Recycle Cell Phones
Marketing Daily, Aaron Baar - Sunday, December 27, 2009
"Virtue is not seen as its own reward in this case," ABI ...
- Warranties Wanted More For Pleasure Items
Marketing Daily, Aaron Baar - Sunday, December 27, 2009
The study, which used field data from retail environments, also found th ...
- Verizon Ads Boost Android Phone Awareness
Marketing Daily, Aaron Baar - Tuesday, December 22, 2009
According to comScore, 17% of consumers who said they were in t ...
- Carl, The Rink Guy, Laments Bauer's Success
Marketing Daily, Aaron Baar - Monday, December 21, 2009
The television commercial, which has been airing on hockey-centric programming and seed ...
- HP To Sponsor 'Beautiful Life' On YouTube
Marketing Daily, Aaron Baar - Saturday, December 19, 2009
In today's world, television shows don't really get cancelled; they get mov ...
- Pop Secret Leverages Watching Movies At Home
Marketing Daily, Aaron Baar - Thursday, December 17, 2009
"With the economy being down, a lot of people are staying ...
- Subway, MTV Team To Buzz Up Emerging Artists
Marketing Daily, Aaron Baar - Wednesday, December 16, 2009
The program, which will feature profiles, performances and exclusive content from ...
- Text Answer Firm, Warner Bros. In Promo Deal
Marketing Daily, Aaron Baar - Tuesday, December 15, 2009
Text answer company kgb542542 has entered into a cross-marketing deal with t ...
- Samsung Adds Blogging To Olympic Games
Marketing Daily, Aaron Baar - Monday, December 14, 2009
To promote the initiative, Samsung will employ online marketing through its Twitt ...
- Firm: Interest Is Evident In Femtocell Technology
Marketing Daily, Aaron Baar - Friday, December 11, 2009
Despite that high level of interest, however, the cell phone companies ha ...
- McDonald's Ties 'Avatar' To Big Mac Promo
Marketing Daily, Aaron Baar - Thursday, December 10, 2009
McDonald's is taking consumers to the planet of Pandora via advertising, in-sto ...
- Buyers Rely On TV But Research Online First
Marketing Daily, Aaron Baar - Wednesday, December 9, 2009
According to a Retail Advertising and Marketing Association (RAMA) survey conducted ...
- Verizon Debuts Customer-Loyalty Program
Marketing Daily, Aaron Baar - Tuesday, December 8, 2009
The Verizon Perks program will be offered to current Verizon residential custome ...
- LG Pulls Out Stops With 'Avatar' Campaign
Marketing Daily, Aaron Baar - Monday, December 7, 2009
Beginning Dec. 7, LG is airing a television commercial that features foota ...
- Motorola: 7 Of 10 Want Constant Connectivity
Marketing Daily, Aaron Baar - Saturday, December 5, 2009
Desire for continued connectivity is no longer a generational issue. According ...
- Ponder This: LG Warns Teens About Texting
Marketing Daily, Aaron Baar - Thursday, December 3, 2009
James Lipton -- bearded host of Bravo's "Inside the Actor's Studio" ...
- Cell Phone Providers Still Not Pleasing People
Marketing Daily, Aaron Baar - Wednesday, December 2, 2009
Having the latest and greatest phone -- a key marketing tactic ...
- Memorex Holiday Campaign Encourages 'WeTime'
Marketing Daily, Aaron Baar - Tuesday, December 1, 2009
The Internet-heavy campaign targets moms who are looking for ways to ke ...
- Outdoorsy REI Launching First TV Campaign
Marketing Daily, Aaron Baar - Monday, November 30, 2009
One spot depicts two hikers making a meal of peanut butter sandwich ...
- Matching Brands With Celebrities Is A Science
Marketing Daily, Aaron Baar - Wednesday, November 25, 2009
"We were surprised by the fact that Miley Cyrus and William Shatne ...
- Purina Points Potential Owners To Doggies
Marketing Daily, Aaron Baar - Tuesday, November 24, 2009
Just in time for the brand's sponsorship of the National Dog Sho ...
- Westinghouse Ads Highlight Its Technological Edge
Marketing Daily, Aaron Baar - Monday, November 23, 2009
"We're going into the selling season and we wanted to reframe t ...
- Verizon, AT&T Feud Is Good For Business
Marketing Daily, Aaron Baar - Saturday, November 21, 2009
According to YouGovPolimetrix's BrandIndex, buzz for both companies has increased in t ...
- Virgin Mobile Ads Rely On 'Chatty Cathys'
Marketing Daily, Aaron Baar - Thursday, November 19, 2009
The camera focuses on a young man sitting in a woman's boutiq ...
- Diamond Crystal Campaign Is Downright Salty
Marketing Daily, Aaron Baar - Wednesday, November 18, 2009
"Many consumers assume that all salts are the same," Grete Lavrenz, ...
- Alltel Turns To Humor For Holiday Spots
Marketing Daily, Aaron Baar - Tuesday, November 17, 2009
"With all that noise around circle plans, we launched one-year service contracts ...
- People Stick With Entertainment Subscriptions
Marketing Daily, Aaron Baar - Monday, November 16, 2009
"There's been a whole lot of discussion that people would cut cab ...