- McDonald's Launches YouTube Talent Search
Marketing Daily, Nina Lentini - Wednesday, January 31, 2007
[Restaurants] McDonald's is running an "It's Your Break" online talent search a ...
- Kellogg Stares Down High Costs As New Products Flow
Marketing Daily, Nina Lentini - Wednesday, January 31, 2007
[Food] Kellogg will continue to push for product innovation and put marketi ...
- Stacy's Eyes Namesakes: Call It Eponymous Marketing
Marketing Daily, Nina Lentini - Tuesday, January 30, 2007
[Food] A regional chip maker is hoping to engage consumers in ...
- Burger King Uses 'Side of HQ' Ad For Super Bowl
Marketing Daily, Nina Lentini - Monday, January 29, 2007
[Restaurants] Although it passed on advertising during Sunday's Super Bowl, Burger Ki ...
- Alliance Faults Marketers For Fruity Packaging
Marketing Daily, Nina Lentini - Monday, January 29, 2007
[Food] A California group is asking food marketers to redesign packages aft ...
- U.S. Wine Sales Ripen On Improved Marketing
Marketing Daily, Nina Lentini - Friday, January 26, 2007
[Beverages] Better marketing of wine has boosted sales in the U.S., whe ...
- Hershey Unveils Plan For Rebound
Marketing Daily, Nina Lentini - Thursday, January 25, 2007
[Food] The nation's No. 1 candymaker promises big-time investment in marketing i ...
- From Russia With Love: Wrigley Buys Chocolate
Marketing Daily, Nina Lentini - Wednesday, January 24, 2007
[Food] The world's largest gum maker is buying an 80% stake ...
- Countdown To Consumer-Generated Mania
Marketing Daily, Nina Lentini - Tuesday, January 23, 2007
[Super Bowl] General Motors kicked off Webisodes yesterday about its Super Bo ...
- Entrepreneurs Compete To Own Ace Hardware Store
Marketing Daily, Nina Lentini - Monday, January 22, 2007
[Retail] Ace Hardware is giving away the store to the entrepreneur w ...
- Alka-Seltzer Seeks Relief In Online Contest
Around the Net In Brand Marketing, Nina Lentini - Friday, January 19, 2007
Seeking to shore up sales that have been flat or down, Alka-Seltz ...
- Who Will Follow Mary Minnick At Coke?
Around the Net In Brand Marketing, Nina Lentini - Friday, January 19, 2007
If Coca-Cola splits Mary Minnick's duties as head of marketing, strategy a ...
- Bayer Expects Wonders With Revamped Marketing
Around the Net In Brand Marketing, Nina Lentini - Friday, January 19, 2007
Bayer is out with new positioning, packaging, promotion, theme line and W ...
- Toyota Sees Daylight In Super Bowl Ads
Around the Net In Brand Marketing, Nina Lentini - Friday, January 19, 2007
With plans to double annual sales of its Tundra, from 100,000 ...
- Cosmetics Industry: It's Not Your Mother's Makeup
Around the Net In Brand Marketing, Nina Lentini - Friday, January 19, 2007
While not abandoning its older customers, the cosmetics industry is fashioning ...
- It's Official: Mary Minnick's Leaving Coke
Marketing Daily, Nina Lentini - Friday, January 19, 2007
[People] Mary Minnick, who tried to shake things up at Coca-Cola ...
- Hormel Redesigns Logo To Unify In-Store Branding
Marketing Daily, Nina Lentini - Friday, January 19, 2007
[Food] Hormel Foods Corp. is creating a unified brand marketing campaign ...
- FTC Chair Outlines Priorities At Advertiser Confab
Marketing Daily, Nina Lentini - Thursday, January 18, 2007
[Regulation] Federal Trade Commission Chairman Deborah Platt Majoras outlined the FTC's prioriti ...
- Tobacco War Veterans Warn Marketers Of Precedent
Marketing Daily, Nina Lentini - Thursday, January 18, 2007
[Regulation] "It happened to us and it can happen to you," warn ...
- New Snacks Pack Muhammad Ali's Punch
Marketing Daily, Nina Lentini - Wednesday, January 17, 2007
[Food] Muhammad Ali-branded snacks hit bookstore shelves on five college campuses toda ...
- Sealed With a Hershey's Kiss
Marketing Daily, Nina Lentini - Wednesday, January 17, 2007
[Food] Hershey gets a marketing boost few can match with its icon ...
- U.S. Weighs Allergy Warnings On Wine Labels
Marketing Daily, Nina Lentini - Tuesday, January 16, 2007
[Regulation] Pity the poor winemaker. The government prohibits marketing any positive heal ...
- Hannaford, Sesame Street Join In Fruit Promo
Marketing Daily, Nina Lentini - Tuesday, January 16, 2007
[Food] Sesame Workshop has partnered with Hannaford Supermarkets to get kids ...
- New Pepsi Generation Strategy Called On Track
Marketing Daily, Nina Lentini - Monday, January 15, 2007
[Beverages] Teen trend experts say Pepsi's 35 "choreographed" can designs and consumer-involveme ...
- Coke Bottler Going Up Against Coke
Marketing Daily, Nina Lentini - Friday, January 12, 2007
[Beverages] The second-largest Coke bottler is going national with a Cinnabon-branded coff ...
- Heinz Ekes Out Gain In Struggling Condiment Category
Marketing Daily, Nina Lentini - Friday, January 12, 2007
[Food] Heinz was the only major marketer to register a sales increa ...
- NPD: Dieting At An All-Time Low
Marketing Daily, Nina Lentini - Thursday, January 11, 2007
[Trends] While 60% of adults say they'd like to lose 20 pound ...
- Kleenex 'Lets It Out,' But Don't You Try
Marketing Daily, Nina Lentini - Tuesday, January 9, 2007
[Packaged Goods] A new national campaign for Kleenex brings viewers face-to-face wi ...
- Brands Line Up To Promote 'American Idol'
Marketing Daily, Nina Lentini - Tuesday, January 9, 2007
[Entertainment] Six companies are in line to promote "American Idol." Nestle becom ...
- How Those Super Bowl Ads By 'Real People' Measure Up
Marketing Daily, Nina Lentini - Monday, January 8, 2007
[Advertising] With all the consumer-generated hoopla surrounding the upcoming Super Bowl ...