Dave Mellin, communications manager of sponsorships for the brand, tells
Marketing DailyArnold Wins Boston Bruins Account Around the Net In Brand Marketing, Nina Lentini - Monday, August 22, 2011
Arnold Worldwide said today that it has been named the ad agen ...
Wells Fargo To Charge $3 Per Month For Debit Card Use Around the Net In Brand Marketing, Nina Lentini - Monday, August 22, 2011
Starting in October in five states, Wells Fargo & Co. will char ...
Apollo Management In Bid To Acquire 99 Cents Only Stores Around the Net In Brand Marketing, Nina Lentini - Monday, August 22, 2011
Apollo Management -- the New York buyout firm headed by billionaire Le ...
Constellation Wines Is Happy To Say: 'We're No. 2!' Around the Net In Brand Marketing, Nina Lentini - Monday, August 22, 2011
Richard and Rob Sands took their father's little wine company on ...
Anheuser-Busch Looks To Freshen Up Bud Light Ads Around the Net In Brand Marketing, Nina Lentini - Monday, August 22, 2011
Under new U.S. VP/marketing Paul Chibe, A-B InBev has put its bigge ...
Short, Sad History Of The Palm Around the Net In Brand Marketing, Nina Lentini - Friday, August 19, 2011
When HP bought Palm for $1.2 billion in April 2010, it inherit ...
Restaurant Chain's Bengals Survey Backfires Around the Net In Brand Marketing, Nina Lentini - Friday, August 19, 2011
A late July email survey to 10,000 Gold Star Chili fans w ...
Material Girl Inks Deal With No. 1 Global Vodka Brand Around the Net In Brand Marketing, Nina Lentini - Friday, August 19, 2011
Madonna, who turned 53 this week, is the newest celebrity booze endorse ...
Nivea Says Sorry, Withdraws Controversial Ad In 'Esquire' Around the Net In Brand Marketing, Nina Lentini - Friday, August 19, 2011
Skin care company Nivea has offered a mea culpa for an ...
Burger King Dumps King To Focus On Freshness Around the Net In Brand Marketing, Nina Lentini - Friday, August 19, 2011
The fast food giant is expected to announce today that it ...
Opportunity: Find Right Formula For Body Lotion Marketing Daily, Nina Lentini - Thursday, August 18, 2011
Manufacturers of a body lotion that leaves skin feeling moisturized yet n ...
Coke Plans To Spend $4 Billion In China Over 3 Years Around the Net In Brand Marketing, Nina Lentini - Thursday, August 18, 2011
Coca-Cola chairman/CEO Muhtar Kent on Thursday said the soft-drink giant plans ...
Bruins Win Sparks Interest; Sports Retailers Rejoice Around the Net In Brand Marketing, Nina Lentini - Thursday, August 18, 2011
By 8 o'clock one recent morning, the line at Total Sports Repa ...
Latest Twist On Old Oreo: Triple Double Around the Net In Brand Marketing, Nina Lentini - Thursday, August 18, 2011
Kraft Foods introduced the Triple Double Oreo at grocery stores Wednesday, packi ...
Thar's Coupons In Them Thar Newspapers! Around the Net In Brand Marketing, Nina Lentini - Thursday, August 18, 2011
Newspapers are mysteriously vanishing from racks across the country. Thieves are swipi ...
Brands Scramble To Produce Enough Towelettes Around the Net In Brand Marketing, Nina Lentini - Thursday, August 18, 2011
Upscale wipes infused with sunscreen, self-tanner, hair serum or deodorant are becomi ...