Aronte Bennett
Member since October 2009Contact Aronte- Professor of Marketing & Business Law Villanova School of Business
- 800 Lancaster Avenue
- Villanova Pennsylvania
- 19085 USA
Articles by Aronte All articles by Aronte
- People Prefer Visible CSR Products in
Marketing: Green on
12/09/2009
Marketers should be aware that their appeal to people's charitable or giving nature will fail when they devalue these less visible, low self-signaling products. A concentrated effort will have to be made about what products marketers pick, their social self-signaling potential, and how the CSR information is conveyed.
- Social Credit For CSR Purchases Key To Consumers in
Marketing Daily on
11/06/2009
It is well-documented that products with a CSR-association are extremely popular; consumers will even pay a premium for them. Marketers must keep the charitable thrust visible to enhance product value.
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