Did you know that 40 very large global companies, including titans of American industry like GM, Intel, Levi's, Starbucks, Nike and eBay, signed a Climate Change Declaration that states that tackling climate change is one of our biggest economic opportunities - and the right thing to do? The reason you haven't heard about it is because there's been almost no media coverage of it.» 0 Comments
Forget buying a lottery ticket, the future is looking green. As the United Nations' environmental agency (UNEP) reported this week, the global market for low-carbon and environmentally-friendly goods and services is projected to triple to $2.2 trillion by the year 2020. While "green trade" still only represents a fraction of the global market, the numbers don't lie: trade in certified products and environmental goods and services is on the rise.» 0 Comments
Mobile spending is forecasted to increase across a range of industries as the year progresses. Retail marketers, especially, have already seen the value of mobile advertising and are using it as a platform to drive sales. However, for some areas of the hospitality industry, mobile has served a very different purpose. By infusing mobile into daily business practices, hotels and restaurants further their sustainability efforts while improving the overall experience for the consumer.» 0 Comments
If climate change stays the course, we're looking at a future of bumpier flights and no wine. Which means that air travel is going to be decidedly more uncomfortable for anxious fliers and those folks who have to sit next to them. Start stockpiling your wine now, folks.» 0 Comments
On April 22, less than two weeks from now, more than one billion people around the world will celebrate Earth Day. Traditionally, Earth Day has been the ideal time for brands to tout their eco-friendly practices and vie for consumers' attention with incentives to promote their brand, rather than promote Earth Day itself. On a corporate level, it's a day dedicated to actually making environmental contributions. Some businesses choose to dedicate the day to conserving electricity while others encourage volunteering with a local community program that endorses sustainability. However, we should not only be recognizing brands and companies that are ...» 1 Comments
As marketers, we tend to assume that people are looking for products that will make their lives easier and more comfortable. As green marketers, we hope that people will also be looking for products that are sustainable, with a reduced environmental impact.» 0 Comments
What separates human beings from other walks of life is that we are guided by emotions. While we are constantly inundated with thousands of ads every day, we often make our final purchasing decision of a product based on how we feel about it. Statistics show that about 40% of purchases are impulse buys, an action strongly linked to emotion. As a matter of fact, some product categories rely on the act of impulse buying for the majority of their sales. If this is true, then brand connection with consumers should be simple: play up to their emotions.» 2 Comments
Mobile transactions are revolutionizing the way consumers make payments. Of all American cellphone users, nearly half own smartphones and can assist in creating a greener environment. The ability to redeem a service or product by simply presenting a scannable receipt is not only making transactions seamless for the customer, but is also significantly improving environmental paper waste. With today's technology and the increasing dependence that consumers have on their smartphones, paper receipts are inefficient. Not only does the production of paper receipts emit carbon monoxide equivalent to that of driving a car for a solid year, allEtronic, a digital paperless ...» 1 Comments
We've said before that sustainability - and being green - is good for business. The recent MIT Sloan Management Review / Boston Consulting Group study is another testament to that, finding that more companies are profiting from sustainable business models.» 0 Comments
Going green, online-is it worth it? The short answer is yes. Many marketers may not realize that catering specifically to this type of consumer can actually increase conversion rates, while maintaining your image as a green-friendly organization. And when applying some personalization to the mix, can also help keep your green friends very, very loyal.» 0 Comments
