This contemporary success story is great news for anyone interested in green marketing and media, and it's a warning bell to any company aligning itself against this popular trend. Increasingly, the tide has become apolitical, and people are seeing green for what it is: good living and good business.
It's unlikely that many energy consumers know much about their energy company. However, many of us know every detail about our favorite teams -- it is this audience that provides such a powerful platform for sports to leverage sustainability efforts and communicate a green message to build their brands.
We all have this vague notion that organic is 1) better for the planet; 2) better for you and 3) more expensive but can't really define what organic means. That I blame on the overreaching efforts of the marketing community to try and capitalize on this still-emerging fascination with eco-friendly everything.
A farmer's initial experiment had become a thriving family-owned business, but his marketing plan needed a green-friendly makeover that would reflect the values of the business. Here's what we did.