Before you launch your next green marketing campaign, consider the following insights we gained from the hosts and guests of our recent house parties for a green cleaning product and a green safety brand.
When marketers notice sales dropping as gas prices rise, they should invite their customers in with open arms and help them pay for gas with smart promotions in the stores.
While we went in agreeing corporate responsibility isn't one-size-fits-all, the ensuing discussion made common cause around a critical concept: transparency.
I recently moderated a panel sponsored by Women's Network for a Sustainable Future, comprised of visionary female executives from blue chip companies. The event was designed as a discussion about engaging consumers in corporate environmental initiatives. It was an honor, and right in my sweet spot.
Companies entering CSR get one chance to make a good impression. There are learnable best practices and many organizations that teach them. If your company doesn't have a CSR lead, consider stepping into the role. There is no greater opportunity to drive value for the business and personal satisfaction by doing something good.
The sense of urgency that spurred the work of a gaggle of energy and environmental first-adopters into a global industry of social entrepreneurs might have lost its way.