It doesn't have to happen overnight, or through big, costly changes. Even the smallest steps can become significant over time, and uncover an even more important upside: inspiring others to embrace sustainability, and leaving a positive influence on the communities you touch.» 0 Comments
Green may be the new black, but not for the reasons you might expect. A new study of consumers' "green" attitudes and behaviors reveals that there are many reasons people do (and don't) engage in sustainable practices themselves or favor brands that do.» 0 Comments
In this economy consumers are feeling vulnerable. Now, more than ever, people want to feel a part of a responsible and sustainable culture, and they are spending their dollars accordingly. Go tell your story. People are listening.» 0 Comments
One piece of advice for anyone designing a green marketing campaign is to use your intuition, gut and heart. Just like a good creative director can sense when ad copy has hit the right balance of hype and restraint, a green marketer must be able to identify and feel when it has struck the right human chords.» 0 Comments
As aspirational consumers desert high-profile stores like Whole Foods, preferring saving money to being seen, a whole new group of consumers is ripe to take their place.» 0 Comments
