I often watch my favorite childhood film, “The Muppet Movie,” with my son.
Dom DeLuise makes his entrance in Kermit’s swamp, rowing frantically, asking for help.
“I’m lost. I’m lost. I’m truly lost,” he exclaims.
“Have you tried Hare Krishna?” Kermit responds.
To some, this is a groaner; to others, this is funny; to others, this is offensive.
But everyone LOVES humor.
Similarly, who loves green? The short answer: everyone.
Over the past five years, green marketing has gone from marginal, risky and controversial to a ubiquitous, mature and mainstay practice.
Traditionally, advertisers were conscious of alienating so-called “conservative consumers,” ...