Norman Guadagno
Member since December 2017Contact Norman- Chief Evangelist and SVP of Marketing Carbonite
- Boston Massachusetts
- 02111 USA
Articles by Norman All articles by Norman
- Why Marketing Teams Need More Holistic Thinkers in
Marketing Insider on
10/09/2018
Many companies seek to check every "marketing box" -- but it' more important to understand when and how to be in front of the right audience.
- Marketers, Are You Considering The Context? in
Marketing Daily on
12/19/2017
Somewhere in the process from strategy to creative to flight, there must be a simple check to determine if the marketing has potentially lost its humanity.
- Creating A Foundation For Maximizing ROI Of Web-Based Initiatives in
Online Media Daily on
11/26/2007
Marketing has always been about creating value. However, during the last decade, measuring this value has radically evolved. Today marketers seek new ways to move beyond reactive and qualitative results in exchange for a more measured approach that incorporates actual outcomes and the ability to conduct real-time adjustments. Such results tie marketing decisions to business value, and transform marketing initiatives into ROI-driven activities. Marketing is no longer about activity--it is about performance.
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