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Norman Guadagno

Member since December 2017Contact Norman

  • Chief Evangelist and SVP of Marketing Carbonite
  • Boston Massachusetts
  • 02111 USA

Articles by Norman All articles by Norman

  • Why Marketing Teams Need More Holistic Thinkers in Marketing Insider on 10/09/2018

    Many companies seek to check every "marketing box" -- but it' more important to understand when and how to be in front of the right audience.

  • Marketers, Are You Considering The Context? in Marketing Daily on 12/19/2017

    Somewhere in the process from strategy to creative to flight, there must be a simple check to determine if the marketing has potentially lost its humanity.

  • Creating A Foundation For Maximizing ROI Of Web-Based Initiatives  in Online Media Daily on 11/26/2007

    Marketing has always been about creating value. However, during the last decade, measuring this value has radically evolved. Today marketers seek new ways to move beyond reactive and qualitative results in exchange for a more measured approach that incorporates actual outcomes and the ability to conduct real-time adjustments. Such results tie marketing decisions to business value, and transform marketing initiatives into ROI-driven activities. Marketing is no longer about activity--it is about performance.

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