- Measuring What Matters Most
Metrics Insider, Pat LaPointe - Tuesday, December 22, 2009
There are so many things to measure, more and more marketers a ...
- Making The 'Best' Business Case For Marketing Investments
Metrics Insider, Pat LaPointe - Tuesday, December 8, 2009
More than ever before, the approval of any significant marketing initiative ...
- Time To Bury John Wanamaker
Metrics Insider, Pat LaPointe - Tuesday, November 24, 2009
I was out at the ANA (Association of National Advertisers) conference ...
- The 'Big Challenge' According To Eric Schmidt -- And Other Predictions
Metrics Insider, Pat LaPointe - Tuesday, November 10, 2009
I had a chance to talk briefly with Eric Schmidt, CEO ...
- The Five Questions That Kill Marketing Careers
Metrics Insider, Pat LaPointe - Tuesday, October 27, 2009
As the planning cycle renews itself, you should be aware of fi ...
- The Lighter Side Of Metrics Today
Metrics Insider, Pat LaPointe - Tuesday, October 13, 2009
In the pressure of the current business environment, humor isn't lost. He ...
- Perverting Your Metrics
Metrics Insider, Pat LaPointe - Tuesday, September 29, 2009
A fake memo shows the way. Sample: "We can offer customers ...
- Eat Pizza, Stay Thin -- But Sacrifice Credibility
Metrics Insider, Pat LaPointe - Tuesday, September 15, 2009
Anyone who has studied the question of increasing spend in a recessi ...
- My Brand's Bigger Than Your Brand
Metrics Insider, Pat LaPointe - Tuesday, August 25, 2009
The appetite for brand valuation data is so strong that multiple respectab ...
- 2010 Plan: Time to Expand Marketing's Role?
Metrics Insider, Pat LaPointe - Tuesday, August 11, 2009
2010 holds the promise to be a banner year for marketers. Custome ...
- Are Fat People Lazy?
Metrics Insider, Pat LaPointe - Tuesday, July 28, 2009
I had a professor in college whose lesson on measurement I wi ...
- Walking Naked Through Times Square
Metrics Insider, Pat LaPointe - Tuesday, July 14, 2009
I was sitting in a 2010 planning meeting recently listening to t ...
- Twittering Away Time And Money
Metrics Insider, Pat LaPointe - Tuesday, June 30, 2009
One of the most common questions I'm getting these days is "h ...
- The Ultimate Payback On 'Enterprise' Marketing
Metrics Insider, Pat LaPointe - Friday, June 19, 2009
I recently saw a terrific presentation by Steve Smith, CMO of Enterpri ...
- Backwards Think Sometimes I
Metrics Insider, Pat LaPointe - Tuesday, June 2, 2009
When I was younger and stupid, I used to spend lots ...
- 10 New Resolutions For The 2010 Planning Process
Metrics Insider, Pat LaPointe - Wednesday, May 20, 2009
As we approach the 2010 planning season, I always like to ta ...
- Survey: 27% Of Marketers Suck
Metrics Insider, Pat LaPointe - Tuesday, May 5, 2009
A recent survey conducted by the Committee to Determine the Intelligence ...
- More On Mauled by Models
Metrics Insider, Pat LaPointe - Tuesday, April 21, 2009
In my last post, I described the challenge faced by a ...
- Mauled By Models
Metrics Insider, Pat LaPointe - Friday, April 3, 2009
True story. A VP marketing at a global consumer financial services compa ...
- It's All Relative
Metrics Insider, Pat LaPointe - Tuesday, March 24, 2009
Most new marketing initiatives fail to achieve anything close to their business-ca ...
- How Do You Know If It's Time To Spend MORE?
Metrics Insider, Pat LaPointe - Tuesday, March 10, 2009
In times like these, budgeting and resource allocation decisions tend to g ...
- Better Ways To Do More With Less
Metrics Insider, Pat LaPointe - Tuesday, February 24, 2009
Crawling around inside a few dozen large marketing and finance organizations the ...
- Think Ahead While Cutting Back
Metrics Insider, Pat LaPointe - Tuesday, February 10, 2009
Setting aside for the moment the fact that no company can succe ...
- Death Of The Influentials?
Metrics Insider, Pat LaPointe - Tuesday, January 27, 2009
In the flat world of Web communication networks, is the old marketi ...